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CommentSold Revolutionizes Video Commerce with the Launch of PopClips - Shoppable Videos Across all Its Platforms
[April 02, 2024]

CommentSold Revolutionizes Video Commerce with the Launch of PopClips - Shoppable Videos Across all Its Platforms

CommentSold, a leader in video commerce technology, is thrilled to announce the launch of PopClips, a cutting-edge feature that brings shoppable videos on all its platforms, including Videeo for Shopify, Popshoplive and CommentSold. This expansion reinforces CommentSold's commitment to retail innovation, with advanced video commerce solutions that match the social shopping experience that consumers are increasingly used to.

This press release features multimedia. View the full release here:

(Graphic: Business Wire)

(Graphic: Business Wire)

Since its inception, CommentSold has set the benchmark for innovation in the digital marketplace, empowering over 7,000 small to mid-sized retailers to thrive in the video commerce arena. With the introduction of PopClips, CommentSold once again elevates its customers' toolsets by offering a dynamic, TikTok-like short video shopping experience within the customer's website and mobile app.

Introducing PopClips: A Leap Forward in Video Commerce

PopClips revolutionizes the way retailers connect with their audiences, offering short, engaging video clips where up to five products can be tagged per video. These clips are designed to seamlessly integrate across various platforms, including websites, mobile apps, and diverse marketing channels, to provide a multitude of benefits:

Product Detail Page (PDP) Enhancement: With PopClips, videos automatically enhance product detail pages of tagged products by appearing as an overlay next to product images. This feature provides instant video engagement, giving customers a closer look at products in a dynamic explainer-video format.

Mobile App Integration: PopClips introduces a 'POPCLIPS' tab within mobile apps, offering a swipe-up feed of shoppable videos. This integration mimics the highly engagig experience of social media platforms, significantly enhancing user engagement and personalizing the shopping experience.

Versatile Embedding: The flexibility of PopClips extends to its ability to be embedded across a retailer's CommentSold or Shopify-powered websites and any other external webpage. This allows PopClips to be featured in emails and on external blogs, ensuring a cohesive and immersive shopping journey for customers on first touch.

"PopClips brings our customers' mobile apps and websites at par with popular social media apps enabling them to provide a seamless video shopping experience to consumers," stated Gautam Goswami, CEO of CommentSold. Integrating PopClips into their marketing strategy allows brands to 4x their engagement and substantially boost sales by up to 3x.

Goswami expressed enthusiasm, saying, "We're eager to witness our customers leveraging this powerful tool to enhance their e-commerce platforms, ushering in a new chapter of interactive shopping experiences."

The video commerce landscape is poised to redefine the future of online retail, emerging as a crucial facet of shopping innovation. With projections indicating video content will encompass over 82% of internet traffic, innovative platforms like CommentSold, Videeo, and Popshoplive are leading the charge. This move towards video-rich content meets the growing shopper demand for engaging, interactive experiences, providing a powerful tool for brands to boost acquisition and loyalty. In today's competitive landscape, embracing a video-first strategy is crucial for retailers looking to stay ahead.

Following a year of remarkable expansion, CommentSold, the powerhouse behind Videeo, has significantly broadened its reach in the Shopify ecosystem. With the strategic acquisition of Popshoplive, a vibrant, community-centric video marketplace, in August 2023, CommentSold has positioned itself as the leading comprehensive commerce platform for both retailers and creators. Further amplifying its influence, a partnership with TikTok was forged, setting the stage for the significant success of TikTok Shop in the U.S. market.

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About CommentSold

CommentSold is the North American leader in video commerce technology, enabling over 7,000+ small to mid-sized retailers with video commerce tools, generating over 180 million items sold with $4.4B+ in lifetime GMV. CommentSold's technology continues to provide businesses and creators of all sizes with best-in-class solutions for simultaneously delivering engaging video commerce experiences across all their sales channels. CommentSold moved into direct-to-consumer commerce by acquiring assets of Popshoplive, a community-driven livestream shopping marketplace app at the intersection of social, e-commerce and entertainment. Continuing to innovate in 2023, they launched Videeo for Shopify. This game-changing Shopify app revolutionizes customer engagement and enhances shopping experiences through a multitude of innovations. Designed to integrate seamlessly with Shopify, Videeo empowers businesses to convert shoppers into super fans and repeat customers.

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