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WISe.Art, The Hashgraph Association (THA) and the Global Market of Artification (GMA) Advance the Digitalization of the Italian Renaissance Art Collection, Announcing an Exclusive Event in FlorenceGeneva, Switzerland / Florence, Italy , March 13, 2024 (GLOBE NEWSWIRE) -- Building upon the successful announcement at Davos earlier this year, WISeKey International Holding Ltd (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a forefront leader in cybersecurity, digital identity, and Internet of Things (IoT) solutions, is excited to announce the next phase of its groundbreaking initiative to digitalize over $500 million worth of Italian Renaissance Art under the ownership of GMA. This initiative is a collaboration between WISeKey’s subsidiary, WISe.Art, and the GMA, targeting the digitalization of masterpieces by Caravaggio, Beato Angelico, Tiziano, Tintoretto, Rubens, Rembrandt, Verocchio, and Raffaello di Sanzio. By transforming these timeless treasures into digital form, the project aims to extend the reach of Italian artistic heritage globally, making it accessible beyond the confines of museums and private collections. Revolutionizing Art and Investment with the Renaissance Coin Technological Innovation and Security at the Heart With over two decades of experience in security and object authentication, WISeKey ensures the utmost security and authenticity for artworks and their digital versions, minimizing the risk of digital counterfeiting. Strategic partnerships, including those with Hedera and GMA, underscore WISeKey’s unique position in the market, enhancing its capabilities in crypto expertise and innovative data offerings. The centerpiece of WISe.Art is the WISe.Art Marketplace built to redefine the way art is bought and sold, bringing transparency, security, authenticity, legal certainty, and fractional ownership to the forefront of the global art world. Leveraging WISeKey's 25 years of proven expertise in cybersecurity and cryptography, the platform introduces a novel approach to art transactions and digital representation, ensuring a seamless and trustworthy experience of value exchange for artists, collectors, and enthusiasts. In collaboration with artists, collectors, museums, and prestigious galleries, WISe.ART and GMA are thrilled to present the ‘Digital Renaissance Project Italy.’ From 2024 to the Jubilee year 2025, this ambitious project will digitize the Italian Renaissance artistic heritage, using ultra-high-definition imagery and digital enhancements. This effort is a milestone in transitioning Italian artistic heritage into the digital age, extending its reach to a global audience. As part of the initiative, an exclusive Renaissance Coin will be launched, providing access to historic art treasures through WISe.ART. This project connects art enthusiasts worldwide via the Internet, allowing them to immerse in and admire this extraordinary artistic heritage, some of which were previously limited to museums and historical sites. This technological breakthrough enables these treasures to be viewed and appreciated globally. About GMA: About The Hashgraph Association About WISeKey: Each subsidiary contributes to WISeKey’s mission of securing the internet while focusing on their respective areas of research and expertise. Their technologies seamlessly integrate into the comprehensive WISeKey platform. WISeKey secures digital identity ecosystems for individuals and objects using Blockchain, AI, and IoT technologies. With over 1.6 billion microchips deployed across various IoT sectors, WISeKey plays a vital role in securing the Internet of Everything. The company’s semiconductors generate valuable Big Data that, when analyzed with AI, enable predictive equipment failure prevention. Trusted by the OISTE/WISeKey cryptographic Root of Trust, WISeKey provides secure authentication and identification for IoT, Blockchain, and AI applications. The WISeKey Root of Trust ensures the integrity of online transactions between objects and people. For more information on WISeKey’s strategic direction and its subsidiary companies, please visit www.wisekey.com. About WISe.ART: WISe.ART platform leverages WISeKey’s strong cybersecurity expertise, digital identity technology, and the power of blockchain to offer a unique marketplace for NFTs, connecting artists, buyers, and collectors, while ensuring the provenance and authenticity of digital artworks. Disclaimer: Press and investor contacts:
This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of the Swiss Financial Services Act (“FinSA”), the FInSa’s predecessor legislation or advertising within the meaning of the FinSA. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.
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