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Delivering Convenience & Ease, Consumer Software Subscription Benchmarks from Recurly Reveal Significant Industry Growth in 2023Recurly, a leading subscription management and billing platform, today announced the release of latest benchmarks for consumer software subscriptions, predicting an optimistic vision of growth in the coming year. The consumer software subscription industry is a beacon of resilience in a changing economy, delivering both convenience and ease to consumer lives. For instance, modern lifestyles are increasingly hectic, creating demand for subscriptions that simplify daily tasks, and many consumers seek subscriptions that bring more than just utility. Consumers expect personalized experiences and, accelerated by rapid advances in technology, Recurly makes it possible for consumer software subscription businesses to offer targeted, personalized experiences at scale. "The industry's strong growth in 2023 can be attributed to the increasing demand for simple solutions in our daily lives, everything from finding childcare to scouting the best hiking trails, all at the touch of a button," says Joe Rohrlich, CEO of Recurly. "For consumer software brands-such as AllTrails, SitterCity, Life360, FindMyPast, and Blinkist-the findings show that their understanding of customer preferences, the value of add-ons, and the adoption of flexible payment structures continued to provide high subscriber value in 2023." Benchmark Insights for Consumer Software Subscriptions Overall, subscriptions in the consumer software industry are witnessing significant growth while appealing to consumers' needs for convenience. In fact, the average consumer has 4.1 paid subscriptions in consumer sotware, and that number is expected to increase by 29% over the next three years. From Recurly customer data, consumer software subscriptions are marked by a 71% surge in active subscribers since 2020-a testament to the growing demand. Key findings and insights from 2023 include:
As economic uncertainty influences buying decisions, consumers closely scrutinize value and incentives, leading them to prioritize subscriptions that can help them save money over time. As consumer software subscriptions continue to evolve, the following strategies are projected to drive future success:
As an established partner to market-leading brands, Recurly dedicates itself to sharing insights to increase subscriber lifetime value. The Recurly 2024 State of Subscriptions report epitomizes this partnership by helping its customers grow with insights from approximately 60-million unique subscribers. For companies eager to learn more, please visit recurly.com. About Recurly Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly's all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, Bark, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and revenue management, and recover billions of dollars in lost revenue due to churn. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder and London. For more information, visit https://recurly.com.
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