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SheerID Expands Identity Verification Platform with Marketing Hub and DataConnectors to 400+ Martech SolutionsSheerID, the global leader in identity verification for commerce, today announced the launch of two significant platform capabilities that drive customer acquisition and retention for consumer brands with gated offers to high-value communities like GenZ, teachers and essential workers. Marketing Hub provides brands with a curated marketplace of data-driven marketing products, agency services and earned media solutions to drive awareness and accurately engage highly valued communities. DataConnectors take the first-party data provided by consumers and verified by SheerID, and streams it into more than 400 martech solutions such as a brand's BI, CRM and CDP systems for personalized marketing. Marketing Hub Launching gated offers for communities throughout the world is a proven strategy for attracting new customers such as students, teachers and healthcare workers. For example, SheerID's research has shown that when students buy through a gated offer, 90% of them share it with others. This authentic, organic evangelism lowers acquisition costs and makes gated-offer programs deliver a return on investment of 337%, according to research from Forrester Consulting. Many businesses need help promoting their offers to specific communities. Rather than limiting a brands' reach and awareness to consumers who sign-up for closed, affiliate-based memberships, Marketing Hub allows brands to leverage best-in-class providers that provide more reach and expertise to communicate with these unique audiences. Marketing Hub provides access to:
A pervasive B2C marketing challenge is collecting high-quality, first-party data that can be easily used for remarketing and engagement. Often data is stuck in a third-party marketing platform or data silo. DataConnectors in the SheerID platform help marketers for the first time, to overcome this challenge by instantly streaming opt-in, verified customer data to over 400 marketing solutions in a brand's tech stack like Salesforce, Adobe, AWS, and many others. In a recent study conducted by SheerID, 81% of consumers indicated that their most meaningful attribute for future communication is their life stage or community. DataConnectors enable marketers to easily add this valuable first-party data to a customer profile for personalized messaging. It can also be connected directly to reporting systems like Tableau and Google Analytics and engagement platforms like Marketo, Braze and HubSpot. See the full list of integrations. "Incomplete solutions, data silos, and cookie deprecation have severely impacted marketers' abilities to build trusted, tight-knit relationships with their customers," said Jake Weatherly, CEO of SheerID. "Gated offers powered by SheerID have proven to be an effective way to invite consumers to engage with a brand, and leaders have seen tremendous results. Now with Marketing Hub and DataConnectors, we enable them to double-down on their Gated Offer programs to acquire consumers with best-in-class community marketing providers and instant data streaming through a brand's tech stack to truly scale their programs and build long-term value." Additional information about Marketing Hub is available here while details about Data Connectors are available here. About SheerID SheerID is the global leader in identity verification for commerce. With SheerID, brands identify and acquire customers from highly valued consumer communities - such as the military, students, teachers, and first responders - with personalized offers through loyalty programs, digital wallets, and more, that are gated by instant verification from the largest set of authoritative data worldwide. SheerID verifies more than 2.5 billion people via 200,000 authoritative data sources to increase sales while mitigating fraud, provides global insights from hundreds of the world's leading brands, and never shares or sells customer data. As a result, the world's biggest brands - including Amazon, Home Depot, Spotify, and T-Mobile - rely on SheerID as their identity verification partner. Founded in 2011, SheerID is backed by Fortson VC, Brighton Park Capital, Centana Growth Partners, Voyager Capital, and CVC Growth Partners. SheerID is ISO Certified and is a member of the MACH Alliance, the group of independent technology companies dedicated to advocating for open, best-of-breed technology ecosystems. In 2023, SheerID ranked among the highest-scoring businesses on Inc. Magazine's Annual List of Best Workplaces. For more information, please visit SheerID or follow us on Twitter, LinkedIn, Facebook, and TikTok.
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