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Hyundai Conquers the Big Game with Multi-Brand Instagram Takeover
FOUNTAIN VALLEY, Calif., Feb. 14, 2024 /PRNewswire/ -- To celebrate football's biggest game, Hyundai went offline to conquer the weekend in the all-new Santa Fe SUV and handed its Instagram account over to 22 other brands including, Weber Grills, the Los Angeles Rams, the Houston Texans, Mint Mobile and more. As part of its marketing campaign for the 2024 Santa Fe, Hyundai partnered with brands to create over 100 pieces of content showcasing the importance of conquering the weekend in ways that were relevant to the brand and included highlights of the Santa Fe's key features. "When looking for ways to make a splash during football's biggest game, we wanted to take a unique approach to reaching our customers where they are during the big game, outside just another advertisement in a very crowded field – and this Instagram takeover was the perfect opportunity," said?Angela Zepeda, chief marketing officer, Hyundai Motor America.?"Thanks to all the brands who partnered with us to celebrate the joy of conquering the weekend in the Santa Fe." Over the two-day period, the campaign resulted in:
Hyundai partnered with over 20 brands for unique football themed content that also highlighted the Santa Fe, including:
The Big Hyundai Handoff participating brands include: Adobe, Bestfriends.org, Booking.com, Boys & Girls Clubs, Drumstick, El Patio Foods, Heal the Bay, Houston Texans, Igloo, Kennedy Space Center Visitor Complex, LA Rams, Michael's, Mint Mobile, Optimist Drinks, Opendoor, Planet Fitness, Red Lobster, Super73 Electric Motorbikes, SUPLMNT, Wienerschnitzel, Weber Grills, ZOA Energy. The Instagram takeover is part of Hyundai's ongoing marketing campaign for the 2024 Santa Fe that launched with a 60-second Viking-themed broadcast commercial during football's championship games on Jan. 28. The ad – which features the iconic song "Barracuda" by Heart – showcased the completely redesigned Santa Fe, with its technology capabilities and rugged features like all-wheel drive and all-terrain tires. The ads during championship weekend resulted in reaching 110M+ viewers across the two games. Hyundai also purchased regional buys for the Viking-themed ad during and around the big game in target markets. The 60- and 30-second ads will continue to run throughout the year during various sporting events and across multiple broadcast, radio and digital media platforms. There will also be a series of 15-second ads as part of the campaign that specifically highlight new features of the Santa Fe including, all-wheel drive, dual wireless charging, panoramic display, third-row seating, tailgate, towing capabilities and the XRT trim, specifically. This content and more will also extend across Hyundai's social media channels such as TikTok, Instagram, Facebook and YouTube. The Santa Fe marketing campaign was developed in collaboration with Hyundai's agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys. Hyundai Motor America Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok View original content to download multimedia:https://www.prnewswire.com/news-releases/hyundai-conquers-the-big-game-with-multi-brand-instagram-takeover-302062238.html SOURCE Hyundai Motor America |