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Unlocking Consumer Confidence: 60% of Shoppers Always Search for User-Generated Product Visuals Before Committing to a Purchase, Up from 50% in 2021PowerReviews' 2024 report reveals growing consumer reliance on visual content to make online purchasing decisions CHICAGO, Feb. 13, 2024 /PRNewswire/ -- PowerReviews, a 1WorldSync company, has released its 2024 Role and Impact of User-Generated Visual Content on Shopper Behavior report featuring insights from nearly 16,000 US consumers. The report emphasizes the value consumers place on user-generated photos and videos, why consumers value this content and how its presence, or absence, on product detail pages impacts purchase behavior. Read the full report: powerreviews.com/research/ugc-visual-content-shopper-behavior-survey/ While brand and retailer-provided imagery is important, consumers specifically search for photos and videos taken by people who have purchased and used a product. Consumers don't just prefer user-generated visual content — it's become a necessity. Nearly all said they look for other customer images and videos before committing to a purchase, at least some of the time. Sixty percent always search for visual UGC, up 10 percentage points from 2021 (50%) and 20 points from 2016 (40%). Gen Z is leading the visual UGC charge. This generationis the most likely to seek out photos and videos shared by other consumers. Over 60% of Gen Z do so always, compared to 29% of Baby Boomers. Consumers seeking visual UGC want to:
Consumers can make confident, informed purchasing decisions with these set expectations for a product. Additionally, the authenticity of user-generated visual content boosts shoppers' trust in a brand or retailer. "Consumer trust is unlocked not at the point of purchase but in the journey to it. Brands and retailers need to incorporate visual UGC on their product detail pages (PDPs)," said Steve Sivitter, CEO of 1WorldSync. "User-generated visual content isn't just a trend; it's a fundamental shift in how consumers make confident, informed purchase decisions. By embracing visual UGC and building trust with shoppers, brands and retailers boost sales and thrive in the age of the empowered shopper." Other key findings in the report include:
To download the full report and learn more about 1WorldSync's Product Content Orchestration solutions or PowerReviews, please visit www.1worldsync.com and www.powerreviews.com. About the Report About 1WorldSync Media Contact View original content to download multimedia:https://www.prnewswire.com/news-releases/unlocking-consumer-confidence-60-of-shoppers-always-search-for-user-generated-product-visuals-before-committing-to-a-purchase-up-from-50-in-2021-302060281.html SOURCE 1WorldSync |