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"We Have Liftoff" - Envisioning the Next Giant Leap in Human Innovation
[February 12, 2024]

"We Have Liftoff" - Envisioning the Next Giant Leap in Human Innovation

Sierra Space, a leading commercial space company building a platform in space to benefit life on Earth is proud to announce the release of a groundbreaking new book, "We Have Liftoff," authored by Sierra Space CEO Tom Vice and renowned futurist writer Michael Ashley. This collaborative work offers readers a visionary glimpse into a near-future where living and working in space is not just a dream, but a tangible reality.

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"We Have Liftoff," a new book co-authored by Sierra Space CEO Tom Vice and futurist writer Michael Ashley releases on Feb. 13, 2024. (Graphic: Sierra Space)

"We Have Liftoff," a new book co-authored by Sierra Space CEO Tom Vice and futurist writer Michael Ashley releases on Feb. 13, 2024. (Graphic: Sierra Space)

In "We Have Liftoff," Vice and Ashley paint a vivid picture of the Orbital Age®, where space exploration has become commonplace, unleashing myriad entrepreneurial opportunities and scientific advancements. With insights from industry professionals, including a foreword from former NASA Deputy Administrator, Lori Garver, the book explores how what was once science fiction is rapidly becoming a reality.

The authors delve into the great potential of space exploration and commercialization, envisioning a future where medical breakthroughs, revolutionary computing advances and unimaginable inventions abound. As space transportation systems and destination networks evolve, "We Have Liftoff" showcases how these developments will shape the new space economy.

Published by Fast Company Press and distributed by Green Leaf Book Group, "We Have Liftoff" is positioned to establish Sierra Spaceas a thought leader in the burgeoning field of space exploration and offer readers a compelling invitation to contemplate the endless possibilities that space holds.

Praise for "We Have Liftoff":

  • "More than any book in recent memory, 'We Have Liftoff' manages to both inform and inspire readers with a vision of space that's both inclusive and attainable. The advances in medicine it promises are especially groundbreaking. It's quite possible that future generations will look back at this book as offering the blueprint for what life could someday look like when we at last become a spacefaring civilization." - Eric Hetzel, DO, District Medical Director, One Medical, Colorado Springs & Denver
  • "Michael Ashley and Tom Vice have created a work that is thought-provoking, insightful, and, at times, mind-bending. An excellent read for space enthusiasts and those who would rather keep their feet planted on earth's terra firma!" - Laura R. Conover, President, Conover Consulting, Inc.
  • "'We Have Liftoff' is a book unlike any you will read about the coming private space race. Each chapter is written in a completely different style, demonstrating the incredible imagination of the authors in revealing what the coming years will entail. If you want to be inspired about our future, you must read this book!" - Arie Shen, board member, technologist, serial cofounder, and operational manager

For those eager to explore the boundless potential of space and envision a future where humanity reaches for the stars, "We Have Liftoff" is a must read. Available now at the Sierra Space store, as well as other leading online bookstores.

About Tom Vice

Tom Vice is the CEO of Sierra Space, a leading commercial space company building the first end-to-end business and technology platform in space. Tom has previously served as Chairman, CEO and President of Aerion Corporation, a company developing supersonic civil aviation following 31 distinguished years of service with Northrop Grumman where he held roles as President of the Aerospace Systems sector and President of the Technical Services sector. Tom has served on the board of the Smithsonian National Air and Space Museum, the board of governors for the USO, the board of trustees for the Florida Institute of Technology and Purdue University's School of Astronautics and Aeronautics. Tom currently serves on the board of councilors for USC's Viterbi School of Engineering. Tom is the recipient of the 2016 Daniel J. Epstein Engineering Management Award from the University of Southern California's Viterbi School of Engineering.

About Michael Ashley

Michael Ashley is a positive futurist who began his writing career as a newspaper reporter and playwright before transitioning to Hollywood to work for the head of the literary department at Creative Artists Agency-CAA. A former screenwriter for Disney, Michael has written over 50 books on many subjects, including four bestsellers. Michael serves as a columnist for Forbes, Entrepreneur, and Becker's Hospital Review. His work has been featured in Fox Sports, Entertainment Weekly, Yahoo! Finance, The Boston Herald, the United Nations' ITU News, The Orange County Business Journal, Newsbase, The Federalist, Huffpost, and International Business Times.

About Sierra Space

Sierra Space is a leading commercial space company at the forefront of innovation and the commercialization of space in the Orbital Age®, building an end-to-end business and technology platform in space to benefit life on Earth. With more than 30 years and 500 missions of space flight heritage, the company is reinventing both space transportation with Dream Chaser®, the world's only commercial spaceplane, and the future of space destinations with the company's inflatable and expandable space station technology. Highly scalable and flexible, this innovative "softgoods" technology will define a new generation of space stations. Sierra Space also builds and delivers a host of systems and subsystems across solar power, mechanics and motion control, environmental control, life support, propulsion and thermal control, offering myriad space-as-a-service solutions for the new space economy.

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