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Global Social Media Management Market to Showcase Significant Growth of USD 54.63 Billion by 2030, Recording a CAGR of 18.60%, Due to Rising Need to Manage Online Presence, Says Kings ResearchDUBAI, UAE, Feb. 2, 2024 /PRNewswire/ -- As per the recent report published by Kings Research, the global Social Media Management Market size was recorded at USD 16.54 billion in 2022 and is estimated to grow to USD 54.63 billion by 2030, registering a healthy CAGR of 18.60% over the forecast period of 2023-2030. The growing number of social networking sites and the increasing need for companies to effectively manage their online presence are key factors driving the demand for social media management solutions. Besides, integrating advanced technologies such as AI, machine learning (ML), and natural language processing into social media management tools is expected to generate significant growth opportunities for the market in the coming years. Social media management encompasses the various tasks involved in effectively handling and optimizing content across different social media platforms like Facebook, Twitter, Instagram, and LinkedIn. It includes planning, scheduling, and evaluating content, as well as actively interacting with the audience. It is crucial for businesses, organizations, and individuals seeking to enhance their online visibility and engage with their target audience. Effective social media management contributes to building brand recognition, driving website traffic, generating potential leads, and ultimately increasing sales. Moreover, it can also be utilized for customer support, maintaining reputation, and handling crises. Request Sample PDF of the Report: https://www.kingsresearch.com/request-sample/social-media-management-market-249 Trending Now: Keywords Expands into Social and Online Marketing with Acquisition of Digital Media Management In March 2023, Keywords Studios, a prominent creative services firm specializing in games and entertainment, acquired Digital Media Management (DMM), a comprehensive digital marketing agency based in Los Angeles. DMM not only features a full-scale digital marketing agency but also encompasses a production studio and the tech platform Creator Lab, which is designed to cater to influencers. With its headquarters in London, Keywords Studios is renowned for offering outsourcing services to the gaming industry. The integration of DMM was to be within its Engage division, further enhancing Keywords Studios' portfolio and capabilities. Competitive Landscape A number of companies operating in the global social media management market are forming alliances to grow their customer base. For instance, in April 2022, Digimind, a well-known company specializing in social listening and market intelligence software, entered into a strategic partnership with Facelift, a renowned provider of social media management tools. This collaboration aimed to provide a unified platform for effectively managing different social networks and monitoring the key factors that impact brand reputation. Leading businesses operating in the global social media management market include:
Inquire Before Buying This Report: https://www.kingsresearch.com/enquiry/social-media-management-market-249 The global Social Media Management Market is segmented as: By Component
Availability of a Wide Range of Social Media Management Solutions to Fuel Market Progress On the basis of component, the solution segment led the global social media management market in 2022. There are various social media management options accessible in the market, such as HubSpot, Buffer, Sprout Social, Hootsuite, Agorapulse, and Zoho Social, among others. These solutions aid businesses in efficiently handling their social media presence by offering a wide range of capabilities, including scheduling, publishing, monitoring, reporting, and analytics. These tools enable businesses to streamline their social media activities and effectively ngage with their audience. Additionally, social media management solutions empower businesses to track their performance and utilize data-driven insights to enhance their social media strategy. Ask for Customization: https://www.kingsresearch.com/customization/social-media-management-market-249 By Deployment
Rising Integration of Cloud-based Solutions to Drive Social Media Management Market Growth Based on deployment, the cloud-based segment accounted for the largest share of the global market in 2022. The increasing popularity of cloud-based solutions is driving the demand for social media management services. Businesses are embracing Software-as-a-Service (SaaS) platforms offered by vendors to simplify their social media activities. This trend has led to a rise in the adoption of cloud-based solutions for social media management tasks. The use of cloud computing has grown significantly in recent years as more companies choose to forgo the expenses of purchasing, operating, and maintaining their own IT infrastructure in favor of pay-per-use cloud infrastructure. With major players in the media monitoring tools market aiming to introduce cutting-edge social listening systems that leverage cloud-based solutions, the trend toward cloud-based solutions is predicted to continue. Surging Demand for Solutions to Manage Social Media Networks to Drive Market Expansion The widespread implementation of work-from-home and remote work policies due to the COVID-19 pandemic has supported the growth of the global social media market. This, in turn, has resulted in a higher demand for solutions to manage social media. Another factor contributing to the growth of the social media management market is the increasing need for easily accessible and shorter forms of entertainment and media. These trends highlight a considerable opportunity for businesses to utilize social media management solutions to extend their reach and effectively connect with their target audience. Purchase This Comprehensive Research Report for Valuable Market Insights: https://www.kingsresearch.com/buy-now/249 North America to Lead Market Due to Considerable Rise in Social Media User Base North America emerged as the leading market for social media management in 2022 due to its swift acceptance and substantial increase in the domestic social media user base. The region is foreseen to experience a considerable upsurge in advertising spending on digital and social media platforms, with an estimated growth of 30 to 35% by 2025. The most popular social media sites in the world are Facebook and YouTube, with user bases of over 1.5 billion and 1 billion, respectively. These emerging trends emphasize the vast opportunities for companies to utilize social media platforms as a means of expanding their target audience and boosting their financial growth. Businesses in North America must prioritize their management approaches for social media in order to maximize the benefits of the increasing popularity of these platforms in the region, which further contributes to the overall industry landscape. For more information on the report, visit: https://www.kingsresearch.com/social-media-management-market-249 Key Points from TOC: 1 Introduction of The Global Social Media Management Market 1.1 Market Definition 1.2 Market Segmentation 1.3 Research Timelines 1.4 Limitations 1.5 Assumptions 2 Executive Summary 3 Research Methodology 3.1 Data Collection 3.1.1 Secondary Sources 3.1.2 Primary Sources 3.1.3 Research Flow 3.2 Subject Matter Expert Advice 3.3 Quality Check 3.4 Final Review 3.5 Bottom-Up Approach 3.6 Top-down Approach 4 Global Social Media Management Market Outlook 4.1 Market Evolution 4.2 Overview 4.3 Market Dynamics 4.3.1 Drivers 4.3.2 Restraints 4.3.3 Opportunities 4.3.4 Challenges 4.4 Pricing Analysis 4.5 Porter's Five Forces Analysis 4.6 Value Chain Analysis 4.7 Macroeconomic Analysis 5 Impact of Russia-Ukraine War 6 Global Social Media Management Market, By Component 7 Global Social Media Management Market, By Deployment 8 Global Social Media Management Market, By Application 9 Global Social Media Management Market, By Vertical 10 Global Social Media Management Market, By Geography 11 North America 12 Europe 13 Asia Pacific 14 Middle East & Africa 15 Latin America 16 Global Social Media Management Market Competitive Landscape 16.1 Overview 16.2 Key Developments 16.3 Key Strategic Developments 16.4 Company Market Ranking 16.5 Regional Footprint 16.6 Industry Footprint 17 Company Profiles 17.1 Sprout Social, Inc. 17.1.1 Key Facts 17.1.2 Financial Overview 17.1.3 Product Benchmarking 17.1.4 Recent Developments 17.1.5 Winning Imperatives 17.1.6 Current Focus & Strategies 17.1.7 Threat from competition 17.1.8 SWOT Analysis 17.2 Adobe 17.2.1 Key Facts 17.2.2 Financial Overview 17.2.3 Product Benchmarking 17.2.4 Recent Developments 17.2.5 Winning Imperatives 17.2.6 Current Focus & Strategies 17.2.7 Threat from competition 17.2.8 SWOT Analysis 17.3 Talkwalker 17.3.1 Key Facts 17.3.2 Financial Overview 17.3.3 Product Benchmarking 17.3.4 Recent Developments 17.3.5 Winning Imperatives 17.3.6 Current Focus & Strategies 17.3.7 Threat from competition 17.3.8 SWOT Analysis 17.4 Brandwatch 17.4.1 Key Facts 17.4.2 Financial Overview 17.4.3 Product Benchmarking 17.4.4 Recent Developments 17.4.5 Winning Imperatives 17.4.6 Current Focus & Strategies 17.4.7 Threat from competition 17.4.8 SWOT Analysis 17.5 NetBase Quid, Inc. 17.5.1 Key Facts 17.5.2 Financial Overview 17.5.3 Product Benchmarking 17.5.4 Recent Developments 17.5.5 Winning Imperatives 17.5.6 Current Focus & Strategies 17.5.7 Threat from competition 17.5.8 SWOT Analysis Continued…… Browse Complete TOC: https://www.kingsresearch.com/toc/social-media-management-market-249 About Us: Kings Research stands as a renowned global market research firm. With a collaborative approach, we work closely with industry leaders, conducting thorough assessments of trends and developments. Our primary objective is to provide decision-makers with tailored research reports that align with their unique business objectives. Through our comprehensive research studies, we strive to empower leaders to make informed decisions. Our team comprises individuals with diverse backgrounds and a wealth of knowledge in various industries. At Kings Research, we offer a comprehensive range of services aimed at assisting you in formulating efficient strategies to achieve your desired outcomes. Our objective is to significantly enhance your long-term progress through these tailored solutions. Contact Us
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