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Elements Launches Complimentary Service for Nascent Advisory Firms
[January 30, 2024]

Elements Launches Complimentary Service for Nascent Advisory Firms


Elements, a financial vitals system that helps financial advisors serve clients faster, today announced the launch of its complimentary service offering. This initiative aims to further empower registered investment advisors (RIAs) and broker-dealers (BDs), with a focus on those that have fewer than four planning clients as recorded on their Form ADV.

Elements' innovative financial vitals system streamlines the process of gathering client data, pre-planning, preparing for client interactions, and creating marketing content. This enables advisors to guide more clients toward making well-informed financial decisions in a significantly reduced timeframe. The firm's latest move exemplifies Elements' commitment to helping advisors streamline their practices by providing a seamless, state-of-the-art client experience, ensuring that advisors can offer a sophisticated and scalable planning practice from day one.

"During those early days of a financial advisor's career, establishing a strong foundation is crucial, even though acquiring new clients may pose a formidable challenge," said Reese Harper, CFP, chief executive officer of Elements. "Our platform is specifically designed to showcase the unique value advisors bring to the table, and we believe it's essential to arm emerging startups with its powerful tools. By providing our platform free of charge to startup advisos, we're not just offering a resource; we're investing in the future of the industry and in the success of tomorrow's financial leaders. Our commitment goes beyond just business growth - it's about fostering a community of well-equipped, confident advisors ready to make a meaningful impact in the lives of their clients."



Elements enables advisors to rapidly build trust with clients and prospects. Its platform facilitates quick financial assessments using 11 financial vitals, including burn and tax rates, ensuring advisors can present a comprehensive financial picture to their clients. This combination of speed, efficiency, and modernization positions startup advisors for success right from the start.

Elements' platform is now accessible free of charge to eligible firms under its "three for free" program. This offers startup advisors a competitive edge in the early stages of their careers.


The "three for free" program represents the latest in a series of innovative offerings from Elements, closely following the introduction of the Elements Money membership model for clients with lower assets and complexity, and Elements' advisor education enabling them to create their own subscription models. Advisors keen to discover more can book a demo.

About Elements

Elements is financial vitals software revolutionizing the way financial advisors serve clients by standardizing and simplifying how financial health is measured, benchmarked, and monitored. Our innovative system streamlines client data collection, meeting prep, and marketing content creation, which empowers advisors to help more clients make smart financial decisions - in way less time. Elements' 8-minute onboarding makes time-intensive data gathering and updating a thing of the past.

Elements' Vitals provides a common, financial language that makes it easy for advisors to help clients understand their money. Advisors can utilize Elements' Vitals to quickly assess their clients' financial health without the need for deep-dive projections and analysis. For more, visit getelements.com.


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