TMCnet News
Bloomreach Brings New Enterprise-Grade Security and Productivity Enhancements to its Marketing Automation SolutionBloomreach, the platform fueling limitless e-commerce experiences, today announced a number of new features to maximize efficiency and security for larger teams using Bloomreach Engagement. Built to enhance large-scale project management, these features allow Engagement customers to manage platform users, data access, and project organization. These capabilities not only drive efficiency - they also maximize security, giving administrators more control over how data is managed across different brands and regions. For large marketing teams, efficiency and security go hand in hand. The ability to manage user access and better organize projects also ensures that vast amounts of customer data collected by brands are secure and used in the appropriate campaigns. This is particularly relevant for businesses that operate across a number of different regions or have multiple, independent brands. With Bloomreach Engagement's newly released features, businesses gain more control over how their projects are organized, how their teams manage data, and how users access the marketing automation platform itself. These features include:
About Bloomreach Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless - reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 850+ global brands including: Albertsons, Bosch, Puma, and Marks & Spencer.
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