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Protective Life Insurance Company Receives Favorable Private Letter Ruling on Advisory VUL OfferingProtective Life Insurance Company (Protective), a subsidiary of Dai-ichi Life Holdings, Inc. (Dai-ichi, TSE:8750), announces the Private Letter Ruling (PLR) from the Internal Revenue Service (IRS) related to Protective's fee-based advisory Variable Universal Life (VUL) offering. This ruling, an industry first for a life insurance product, was issued on July 17, 2023, by the IRS regarding Protective's Investors Benefit Advisory VUL offering. "Obtaining this positive ruling from the IRS is a great example of Protective's dedication to our customers, industry and business," said Kathryn Cox, SVP, President of the Protection Division for Protective. "We're committed to doing what's best for customers and financial professionals, and we look forward to enhancing our efforts in the VUL business." The PLR provides greater transparency for both advisors and clients. Specifically, the PLR states:
"Having the first PLR isued for an advisory VUL offering shows Protective's commitment to being an industry leader in fee-based insurance for Registered Investment Advisors (RIA)," said Chad Nulty, VP of Business Development for Protective's RIA Insurance. "We've broken new ground with this PLR. Fee-based RIAs focused on holistic financial planning now have a solution to meet their needs as an advisor as well as the needs of their clients." As more financial advisors move to a fee-based model, Protective continues to enhance its insurance portfolio to meet the needs of these advisors. To learn more about Protective's fee-based advisory VUL offering, please contact [email protected]. The Protective Investors Benefit Advisory VUL offering is issued by Protective (Nashville, Tenn.) in all states except New York on policy form ICC19-V15 and state variations thereof. Product features and availability may vary by state. Variable universal life is distributed by Investment Distributors, Inc. (Birmingham, Ala.), a broker-dealer and principal underwriter for registered products issued by Protective, its affiliate. ###
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