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Aurora Payments Acquires VN SystemsAurora Payments, LLC announces the acquisition of VN Systems, a Georgia-based Merchant Services Provider specializing in providing merchant services and software for Vietnamese-owned salons. Founded by Garry O'Neil, VNS has a portfolio highly centralized with 80% of its clients being Vietnamese owned nail salons. With the acquisition by Aurora, VNS will be able to expand their distribution by leveraging Aurora's full-service payment ecosystem and proprietary technology. "My team has worked very hard over the years consulting with salon owners and providing solutions to help them run their business. As I exit, I wanted to be sure VN Systems was in good hands with a company who understood and appreciated the salon industry. We were starting to see more and more of NailSoft software in the salon business so partnering with Aurora and an industry veteran with the reputation Brian Goudie has was an easy and logical decision for VN Systems", said Garry O'Neil, Founder and CEO. With a portfolio of approximately 1700 salons, the acquisition adds immediate scale to the Aurora and NailSoft platforms and continues its rapid growth into the health and beauty sector while expanding Aurora's distribution channels and go-to-market capabilities. Aurora Payments CEO Brian Goudie says, "Late in 2022, Aurora acquired NailSoft to address specific needs of the nail salon industry and more generally those merchants needing scheduling software to run their business. VN Systems has been highly focused on delivering solutions to the salon industryfor years, particularly the nail salon industry. The partnership of Aurora Payments, NailSoft, and VN Systems is another example of Aurora's commitment to the salon industry." VN Systems and NailSoft are both based in Atlanta. VN Systems provides salon owners with gift cards, marketing services, payment processing and point-of-sale systems similar to NailSoft's Salon-In-A-Box system that includes everything needed to provide self-serve scheduling for staff and clients, making the acquisition a perfect fit for both entities. 733Park, a boutique Boston-based M&A firm specializing in payments and SAAS, advised VN Systems on the transaction. About Aurora Payments Aurora Payments is a payment technology company headquartered in Las Vegas, NV and Tempe, AZ specializing in integrated solutions for small to medium sized businesses. Aurora recently launched NailSoft, a robust yet simple salon management system. Visit https://nailsoft.com to learn more about this all-in-one point-of-sale system for customer bookings, on-demand marketing, payment acceptance, and more. To learn more about Aurora Payments, visit https://risewithaurora.com. For media inquiries contact Jim Luff, Corporate Communications Manager at [email protected].
View source version on businesswire.com: https://www.businesswire.com/news/home/20231018952486/en/ |
