Content Marketing Market to grow by USD 584.02 billion from 2022 to 2027|Rise in the number of users on social media to boost the market - Technavio

NEW YORK, July 6, 2023 /PRNewswire/ -- The global content marketing market size is estimated to grow by USD 584.02 billion from 2022 to 2027, at a CAGR of 16.37%, according to a recent market study by Technavio. APAC is estimated to account for 38% of the market growth. One of the main factors that drive growth is the rising demand from sectors such as automotive, financial services, consumer electronics, and health and pharma. In the automotive sector, content marketing plays a major role in increasing the reach of new customers and boosting their brand /image. Additionally, the growing number of social media users in APAC who are consuming such content is also expected to drive the content marketing market growth in the region during the forecast period. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

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Content Marketing Market - Segmentation Assessment
Segment Overview
The market is segmented by objective (lead generation, brand awareness, thought leadership, and others), platform (blogging, videos, infographics, case studies, and others), end-user (retail, automotive, financial services, telecom, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

• The lead generation segment will account for a significant share of market growth during the forecast period. One of the main objectives of marketing strategies is lead generation, as it requires intensive market research and curating appropriate media to generate leads, such as landing pages and social media. Enterprises use content marketing, such as website publishing, to attract qualified business leads. As a result, it helps the customers to move through the sales funnel from acquisition to conversion, thereby increasing the revenue of the business. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

Insights on the market contribution of various segments, including country and region wise historic data (2017 to 2021) and forecast market size (2023 to 2027) - Download a Sample Report

Content Marketing Market – Market Dynamics
Key factor driving market growth
The increasing number of users on social media drives the content marketing market growth. Social media has become a major part of everyone's life, and the rising use of mobile phones is also leading to the increase in usage of social media. As a result, enterprises are using these platforms to approach their target audience by establishing their presence on different platforms such as Facebook. Enterprises are mainly leveraging these platforms to market here products with the help of content marketing so that they can target their audience effectively. Hence, such factors are expected to drive the market growth during the forecast period.

Leading trends influencing the market 

The increasing use of live videos for content marketing is a primary trend shaping the market. Live videos are expected to be one of the most powerful tools for content marketing due to the growing use of the Internet across the globe. Several enterprises leverage these live videos to build relationships and communicate their stories or brand message to customers. Most enterprises use pre-recorded videos and text content to market their brand. Additionally, live broadcasts are widely used by enterprises to respond to customer queries, offer product demonstrations, host interviews with experts, and more. Hence, such factors are expected to drive the market growth during the forecast period.

Major challenges hindering the market growth

The advantages of outdoor advertisement over content marketing are a major challenge hindering the content marketing market growth. Outdoor advertisements are one of the most commonly used advertisement platforms by enterprises to reach a larger audience, such as busy businessmen and low-income consumers which can challenge to reach of content marketing. It can also attract a wider audience, such as students or families, without investing much in ad budgets. The main advantage of outdoor advertisements is that they are always visible and in sight when compared to content marketing advertisements that are in sight momentarily. Hence, such factors are expected to hinder the market growth during the forecast period.

Insights on Market Drivers, trends, & Challenges, historic period (2017 to 2021), and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this Content Marketing Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the content marketing market between 2023 and 2027
• Precise estimation of the size of the content marketing market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the content marketing market across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of content marketing market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Objective
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 07: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 08: Executive Summary – Chart on Incremental Growth
• Exhibit 09: Executive Summary – Data Table on Incremental Growth
• Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 11: Parent market
• Exhibit 12: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 13: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 14: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 15: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global Content Marketing Market 2017 - 2021
• Exhibit 19: Historic Market Size – Data Table on Global Content Marketing Market 2017 - 2021 ($ billion)

• 4.2 Objective Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Objective Segment 2017 - 2021 ($ billion)

• 4.3 Platform Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)

• 4.4 End-user Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)

• 4.5 Geography Segment Analysis 2017 - 2021
• Exhibit 23: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.6 Country Segment Analysis 2017 - 2021
• Exhibit 24: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 25: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 28: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 29: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 30: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 31: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Objective

• 6.1 Market segments 
• Exhibit 32: Chart on Objective - Market share 2022-2027 (%)
• Exhibit 33: Data Table on Objective - Market share 2022-2027 (%)

• 6.2 Comparison by Objective 
• Exhibit 34: Chart on Comparison by Objective
• Exhibit 35: Data Table on Comparison by Objective

• 6.3 Lead generation - Market size and forecast 2022-2027
• Exhibit 36: Chart on Lead generation - Market size and forecast 2022-2027 ($ billion)
• Exhibit 37: Data Table on Lead generation - Market size and forecast 2022-2027 ($ billion)
• Exhibit 38: Chart on Lead generation - Year-over-year growth 2022-2027 (%)
• Exhibit 39: Data Table on Lead generation - Year-over-year growth 2022-2027 (%)

• 6.4 Brand awareness - Market size and forecast 2022-2027
• Exhibit 40: Chart on Brand awareness - Market size and forecast 2022-2027 ($ billion)
• Exhibit 41: Data Table on Brand awareness - Market size and forecast 2022-2027 ($ billion)
• Exhibit 42: Chart on Brand awareness - Year-over-year growth 2022-2027 (%)
• Exhibit 43: Data Table on Brand awareness - Year-over-year growth 2022-2027 (%)

• 6.5 Thought leadership - Market size and forecast 2022-2027 
• Exhibit 44: Chart on Thought leadership - Market size and forecast 2022-2027 ($ billion)
• Exhibit 45: Data Table on Thought leadership - Market size and forecast 2022-2027 ($ billion)
• Exhibit 46: Chart on Thought leadership - Year-over-year growth 2022-2027 (%)
• Exhibit 47: Data Table on Thought leadership - Year-over-year growth 2022-2027 (%)

• 6.6 Others - Market size and forecast 2022-2027
• Exhibit 48: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 50: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.7 Market opportunity by Objective 
• Exhibit 52: Market opportunity by Objective ($ billion)

7 Market Segmentation by Platform

• 7.1 Market segments 
• Exhibit 53: Chart on Platform - Market share 2022-2027 (%)
• Exhibit 54: Data Table on Platform - Market share 2022-2027 (%)

• 7.2 Comparison by Platform 
• Exhibit 55: Chart on Comparison by Platform
• Exhibit 56: Data Table on Comparison by Platform

• 7.3 Blogging - Market size and forecast 2022-2027
• Exhibit 57: Chart on Blogging - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Data Table on Blogging - Market size and forecast 2022-2027 ($ billion)
• Exhibit 59: Chart on Blogging - Year-over-year growth 2022-2027 (%)
• Exhibit 60: Data Table on Blogging - Year-over-year growth 2022-2027 (%)

• 7.4 Videos - Market size and forecast 2022-2027
• Exhibit 61: Chart on Videos - Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Data Table on Videos - Market size and forecast 2022-2027 ($ billion)
• Exhibit 63: Chart on Videos - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on Videos - Year-over-year growth 2022-2027 (%)

• 7.5 Infographics - Market size and forecast 2022-2027
• Exhibit 65: Chart on Infographics - Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Data Table on Infographics - Market size and forecast 2022-2027 ($ billion)
• Exhibit 67: Chart on Infographics - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Infographics - Year-over-year growth 2022-2027 (%)

• 7.6 Case studies - Market size and forecast 2022-2027
• Exhibit 69: Chart on Case studies - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on Case studies - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on Case studies - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Case studies - Year-over-year growth 2022-2027 (%)

• 7.7 Others - Market size and forecast 2022-2027
• Exhibit 73: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by Platform 
• Exhibit 77: Market opportunity by Platform ($ billion)

8 Market Segmentation by End-user

• 8.1 Market segments 
• Exhibit 78: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 79: Data Table on End-user - Market share 2022-2027 (%)

• 8.2 Comparison by End-user 
• Exhibit 80: Chart on Comparison by End-user
• Exhibit 81: Data Table on Comparison by End-user

• 8.3 Retail - Market size and forecast 2022-2027
• Exhibit 82: Chart on Retail - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Data Table on Retail - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Chart on Retail - Year-over-year growth 2022-2027 (%)
• Exhibit 85: Data Table on Retail - Year-over-year growth 2022-2027 (%)

• 8.4 Automotive - Market size and forecast 2022-2027
• Exhibit 86: Chart on Automotive - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Data Table on Automotive - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Chart on Automotive - Year-over-year growth 2022-2027 (%)
• Exhibit 89: Data Table on Automotive - Year-over-year growth 2022-2027 (%)

• 8.5 Financial services - Market size and forecast 2022-2027 
• Exhibit 90: Chart on Financial services - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Data Table on Financial services - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Chart on Financial services - Year-over-year growth 2022-2027 (%)
• Exhibit 93: Data Table on Financial services - Year-over-year growth 2022-2027 (%)

• 8.6 Telecom - Market size and forecast 2022-2027
• Exhibit 94: Chart on Telecom - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Data Table on Telecom - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Chart on Telecom - Year-over-year growth 2022-2027 (%)
• Exhibit 97: Data Table on Telecom - Year-over-year growth 2022-2027 (%)

• 8.7 Others - Market size and forecast 2022-2027
• Exhibit 98: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 101: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 8.8 Market opportunity by End-user 
• Exhibit 102: Market opportunity by End-user ($ billion)

9 Customer Landscape

• 9.1 Customer landscape overview 
• Exhibit 103: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation 
• Exhibit 104: Chart on Market share by geography 2022-2027 (%)
• Exhibit 105: Data Table on Market share by geography 2022-2027 (%)

• 10.2 Geographic comparison 
• Exhibit 106: Chart on Geographic comparison
• Exhibit 107: Data Table on Geographic comparison

• 10.3 APAC - Market size and forecast 2022-2027
• Exhibit 108: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 109: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 111: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 10.4 North America - Market size and forecast 2022-2027
• Exhibit 112: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 113: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 114: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 115: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 10.5 Europe - Market size and forecast 2022-2027
• Exhibit 116: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 117: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 118: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 119: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 10.6 South America - Market size and forecast 2022-2027
• Exhibit 120: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 121: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 122: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 123: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 10.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 124: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 125: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 126: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 127: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 10.8 US - Market size and forecast 2022-2027
• Exhibit 128: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 129: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 130: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 131: Data Table on US - Year-over-year growth 2022-2027 (%)

• 10.9 China - Market size and forecast 2022-2027
• Exhibit 132: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 133: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 134: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 135: Data Table on China - Year-over-year growth 2022-2027 (%)

• 10.10 Japan - Market size and forecast 2022-2027
• Exhibit 136: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 137: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 138: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 139: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 10.11 Germany - Market size and forecast 2022-2027
• Exhibit 140: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 141: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 142: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 143: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 10.12 Canada - Market size and forecast 2022-2027
• Exhibit 144: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 145: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 146: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 147: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 10.13 UK - Market size and forecast 2022-2027
• Exhibit 148: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 149: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 150: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 151: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 10.14 Market opportunity by geography 
• Exhibit 152: Market opportunity by geography ($ billion)

11 Drivers, Challenges, and Trends

• 11.1 Market drivers 

• 11.2 Market challenges 

• 11.3 Impact of drivers and challenges 
• Exhibit 153: Impact of drivers and challenges in 2022 and 2027

• 11.4 Market trends 

12 Vendor Landscape

• 12.1 Overview 

• 12.2 Vendor landscape 
• Exhibit 154: Overview on Criticality of inputs and Factors of differentiation

• 12.3 Landscape disruption 
• Exhibit 155: Overview on factors of disruption

• 12.4 Industry risks 
• Exhibit 156: Impact of key risks on business

13 Vendor Analysis

• 13.1 Vendors covered 
• Exhibit 157: Vendors covered

• 13.2 Market positioning of vendors 
• Exhibit 158: Matrix on vendor position and classification

• 13.3 Adobe Inc. 
• Exhibit 159: Adobe Inc. - Overview
• Exhibit 160: Adobe Inc. - Business segments
• Exhibit 161: Adobe Inc. - Key news
• Exhibit 162: Adobe Inc. - Key offerings
• Exhibit 163: Adobe Inc. - Segment focus

• 13.4 Brafton Inc. 
• Exhibit 164: Brafton Inc. - Overview
• Exhibit 165: Brafton Inc. - Product / Service
• Exhibit 166: Brafton Inc. - Key offerings

• 13.5 Content Adjacent, Inc. 
• Exhibit 167: Content Adjacent, Inc. - Overview
• Exhibit 168: Content Adjacent, Inc. - Product / Service
• Exhibit 169: Content Adjacent, Inc. - Key offerings

• 13.6 Contently Inc. 
• Exhibit 170: Contently Inc. - Overview
• Exhibit 171: Contently Inc. - Product / Service
• Exhibit 172: Contently Inc. - Key news
• Exhibit 173: Contently Inc. - Key offerings

• 13.7 Contentoo B.V. 
• Exhibit 174: Contentoo B.V. - Overview
• Exhibit 175: Contentoo B.V. - Product / Service
• Exhibit 176: Contentoo B.V. - Key offerings

• 13.8 CoSchedule LLC 
• Exhibit 177: CoSchedule LLC - Overview
• Exhibit 178: CoSchedule LLC - Product / Service
• Exhibit 179: CoSchedule LLC - Key news
• Exhibit 180: CoSchedule LLC - Key offerings

• 13.9 Eucalypt LLC 
• Exhibit 181: Eucalypt LLC - Overview
• Exhibit 182: Eucalypt LLC - Product / Service
• Exhibit 183: Eucalypt LLC - Key offerings

• 13.10 Hootsuite Inc 
• Exhibit 184: Hootsuite Inc - Overview
• Exhibit 185: Hootsuite Inc - Product / Service
• Exhibit 186: Hootsuite Inc - Key offerings

• 13.11 HubSpot Inc. 
• Exhibit 187: HubSpot Inc. - Overview
• Exhibit 188: HubSpot Inc. - Product / Service
• Exhibit 189: HubSpot Inc. - Key offerings

• 13.12 Influence and Co. 
• Exhibit 190: Influence and Co. - Overview
• Exhibit 191: Influence and Co. - Product / Service
• Exhibit 192: Influence and Co. - Key offerings

• 13.13 Rock Content 
• Exhibit 193: Rock Content - Overview
• Exhibit 194: Rock Content - Product / Service
• Exhibit 195: Rock Content - Key offerings

• 13.14 Seismic Software Inc. 
• Exhibit 196: Seismic Software Inc. - Overview
• Exhibit 197: Seismic Software Inc. - Product / Service
• Exhibit 198: Seismic Software Inc. - Key news
• Exhibit 199: Seismic Software Inc. - Key offerings

• 13.15 Skyword Inc. 
• Exhibit 200: Skyword Inc. - Overview
• Exhibit 201: Skyword Inc. - Product / Service
• Exhibit 202: Skyword Inc. - Key offerings

• 13.16 Sprinklr Inc. 
• Exhibit 203: Sprinklr Inc. - Overview
• Exhibit 204: Sprinklr Inc. - Product / Service
• Exhibit 205: Sprinklr Inc. - Key news
• Exhibit 206: Sprinklr Inc. - Key offerings

• 13.17 Upland Software Inc. 
• Exhibit 207: Upland Software Inc. - Overview
• Exhibit 208: Upland Software Inc. - Business segments
• Exhibit 209: Upland Software Inc. - Key news
• Exhibit 210: Upland Software Inc. - Key offerings
• Exhibit 211: Upland Software Inc. - Segment focus

14 Appendix

• 14.1 Scope of the report 

• 14.2 Inclusions and exclusions checklist
• Exhibit 212: Inclusions checklist
• Exhibit 213: Exclusions checklist

• 14.3 Currency conversion rates for US$ 
• Exhibit 214: Currency conversion rates for US$

• 14.4 Research methodology 
• Exhibit 215: Research methodology
• Exhibit 216: Validation techniques employed for market sizing
• Exhibit 217: Information sources

• 14.5 List of abbreviations 
• Exhibit 218: List of abbreviations

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