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Parks Associates: 34 million US households with Smart Home Products Are Concerned About the Security of Their Personal DataParks Associates and Iris® Powered by Generali host June 7 webinar on smart home security risks and strategies to build consumer trust DALLAS, June 6, 2023 /PRNewswire/ -- Parks Associates will host the webinar Data and Privacy Protections: Building a Trusted Smart Home on June 7, 1 pm CT, in partnership with Iris® Powered by Generali, to explore strategies to strengthen consumer trust in smart home products and brands. According to Parks Associates' research, more than 70% of smart home product owners, representing 34 million US households, are concerned about the security of their personal data. The webinar will provide insight into the changing relationship between smart home brands and consumers, as security protections are now a fundamental part of doing business in this market. Parks Associates and Iris will present key research and insights from their new white paper, Data Privacy and Security in the Connected Home, which highlights the data privacy and security risks posed by the connected home, how consumers perceive these risks, and the role smart home platforms play in mitigating threats. "Consumer trust is now a key differentiator for players in the connected home space, helping them to attract increasingly savvy consumers," said Jennifer Kent, VP, Research, Parks Associates. "This webinar explores new ways to build trust with customers, including education on MFA (multifactor authentication) and software updates, communication on privacy policies, and the importance of simple support and onboarding processes." The webinar features the following industry experts:
Parks Associates research finds 30 million US internet households have a networked camera or a video doorbell. This complimentary webinar is a valuable opportunity for industry players in the connected home space to gain insights from executives on the latest research, trends, and best practices for smart home devices. About Parks Associates Each year, Parks Associates hosts executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. http://www.parksassociates.com Follow Parks Associates on LinkedIn, Twitter, Facebook, and Instagram. About Iris® Powered by Generali To learn more about Iris' offerings, please visit: https://www.irisidentityprotection.com/ Follow Iris on LinkedIn and Facebook. Iris Media Contact?? Parks Associates Media Contact: View original content to download multimedia:https://www.prnewswire.com/news-releases/parks-associates-34-million-us-households-with-smart-home-products-are-concerned-about-the-security-of-their-personal-data-301843192.html SOURCE Parks Associates |