Annual G2 Survey: Despite Economic Headwinds, Businesses Are Increasing Software and Services Spend
G2, the world's largest and most trusted software marketplace, today published its 2023 Software Buyer Behavior Report, revealing the latest insights and trends based on survey responses from over 1,700 global B2B software decision makers.
This year's report, titled "The Value-Driven Buyer," finds that AI is reshaping the entire software landscape as buyers turn to AI to extract more value from their software purchases. Even in the face of today's economic challenges, they're continuing to invest in technology to grow their businesses. Notably, businesses facing pressures to show results are urging vendors to not just tell them how their offerings can drive value, but show them-within six months.
The following reflects three of the top trends observed in G2's 2023 Software Buyer Behavior Report:
Several trends observed in prior reports held strong in 2023, such as the role of software vendors changing as buyers continue to seek self-serve channels and sources they trust. Notably, software company salesperson was cited as the least influential source in purchasing processes at 1% - down from 3% in 2022 - ranking behind industry experts, professional colleagues / network, internal influencers, and online reviews from peers, among other sources. Additionally, 66% of respondents said salespeople at a software company are not generally involved in the research phase of the purchasing process -- up from 63% who said this in 2022 and 60% in 2021.
For additional insights from this year's survey, download the complete 2023 Software Buyer Behavior Report and read the blog post on G2's newsroom highlighting five factors shaping the buyer over the next 12 months.
G2 is the world's largest and most trusted software marketplace. More than 80 million people annually - including employees at all Fortune 500 companies - use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business - including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on Twitter and LinkedIn.