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In-app Advertising Market to be Worth $410.4 Billion by 2030: Grand View Research, Inc.SAN FRANCISCO, May 15, 2023 /PRNewswire/ -- The global in-app advertising market size is anticipated to reach USD 410.4 billion by 2030, exhibiting a CAGR of 13.2% over the forecast period, according to a new report published by Grand View Research, Inc. The increasing adoption of smartphones and rising user preference for mobile apps for gaming, online shopping, and other activities is offering enormous growth opportunities for the global in-app advertising industry. Key Industry Insights & Findings from the report:
Read 171 page market research report, "In-app Advertising Market Size, Share & Trends Analysis Report By Type, By Platform, By Application (Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, Others), By Region, And Segment Forecasts, 2023 - 2030", published by Grand View Research. In-app Advertising Market Growth & Trends The increasing popularity of e-commerce and gaming applications is driving the growth of the in-app advertising market. Incorporating in-app advertising campaigns enables advertisers to build effective revenue-generation strategies by displaying advertisements on mobile applications. According to research, smartphone users spend more than 90% of their time on various applications, making it an ideal choice for marketers for advertising. In-app advertisements help marketers generate more user engagement than mobile web advertising. Incorporating video, banners, and interstitials in applications allows advertisers to increase traffic and create brand awareness while generating higher investment returns. Furthermore, implementing in-app advertisements allows marketers to gain information about changing consumer preferences and study several attributes related to usage patterns, age, interests, and location providing significant growth opportunities for the market. The advertisers are incorporating the latest technologies like artificial intelligence and machine learning to collect information about changing consumer behavior and preferences. Advanced data collection and analytics solutions have helped marketers target customers effectively. Furthermore, key market players focus on mergers and acquisitions of innovative solution providers to gain access to advanced analytics and improve their market presence. The rising focus of OS and Android platforms on protecting users' personal information by preventing unauthorized access to third-party applications and the growing privacy concerns have significantly affected companies that collect users' data for their advertising campaigns. The recent developments regarding privacy and security by platforms are helping users protect their data and give them access to choose whether they want to share their personal information. In-app Advertising Market Segmentation Grand View Research has segmented the global in-app advertising market based on type, platform, application, and region: In-app Advertising Market - Type Outlook (Revenue, USD Million, 2018 - 2030)
In-app Advertising Market - Platform Outlook (Revenue, USD Million, 2018 - 2030)
In-app Advertising Market - Application Outlook (Revenue, USD Million, 2018 - 2030)
In-app Advertising Market - Regional Outlook (Revenue, USD Million, 2018 - 2030)
List of Key Players in the In-app Advertising Market
Check out more market research studies published by Grand View Research:
Browse through Grand View Research's Next Generation Technologies Industry Research Reports. About Grand View Research Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead. Contact: Logo: https://mma.prnewswire.com/media/661327/Grand_View_Research_Logo.jpg View original content:https://www.prnewswire.co.uk/news-releases/in-app-advertising-market-to-be-worth-410-4-billion-by-2030-grand-view-research-inc-301824347.html |