Aura Study Finds Mothers Struggle to Balance Protecting Kids Online and Giving Them Freedom and Privacy
51% of moms worry about their family's online safety multiple times a week, 54% monitor their kids' online behavior at least once a week, but 20% never talk to their children about online safety
Aura's Mother's Day special offer helps moms protect their families from online crime with features that keep kids safe, but independent
BOSTON, May 10, 2023 /PRNewswire/ -- Aura, the leader in intelligent safety for consumers, today released new data showing how frequently American moms worry about their family's online safety and their comfort levels discussing it with their kids. Aura found that more than half (51%) of moms with kids under the age of 18 think about their kids' online safety more than once a week, and 38% of moms say they worry about their sensitive information being compromised online more than once a week. Yet, even with such concern, 1 in 5 in that same set of moms never start a conversation with their children about online safety and 40% responded that they rely on their partner to manage their family's online security.
As families' lives become more and more connected, their online risk increases. According to the Kaiser Family Foundation, children 8-18 years old spend 7.5 hours a day with a screen in front of them. With so much information being shared online, nearly 1 million children had their identity stolen in 2022 resulting in more than $688 million in losses.
"Parents' concerns about security are grounded in reality – children are at risk of everything from cyberbullying to encountering predators and scammers online," said Hari Ravichandran, Founder and CEO of Aura. "But, they want to trust their kids' judgment and give them the freedom and privacy to socialize without a helicopter parent overhead. With Aura's new AI-powered safety tools, parents can now achieve this balance between safety and independence."
Other key findings in Aura's research include:
This special offer starts at $29/month to protect up to 5 adults and unlimited children with online and device security, identity theft protection services, financial fraud protection, parental controls, safe gaming and cyberbullying alerts. This offer will be available to new Aura family plan customers through June 30, 2023.
About the Study
The survey was conducted using the web-enabled KnowledgePanel®, which is the largest and most well-established online panel that is representative of the adult US population. Our recruitment process employs a scientifically developed addressed-based sampling methodology using the latest Delivery Sequence File of the USPS – a database with full coverage of all delivery points in the US. Households are randomly selected from all available households in the U.S. Persons in these households are invited to join and participate in the web-enabled KnowledgePanel®. For those potential panel members who do not already have internet access, Ipsos provides a tablet and internet connection at no cost to the panel member. Those who join the panel and who are selected to participate in a survey are sent a unique password-protected log-in used to complete surveys online. As a result of our recruitment and sampling methods, samples from KnowledgePanel® cover all households regardless of their phone or internet status and provide fully representative online samples to the research community.
The study was conducted in English. The data for the total sample were weighted to adjust for gender by age, race/ethnicity, education, Census region, metropolitan status, and household income. The demographic benchmarks came from the 2022 March Supplement of the Current Population Survey (CPS). The weighting categories were as follows:
The margin of sampling error is plus or minus 3.7 percentage points at the 95% confidence level, for results based on the entire sample of adults. The margin of sampling error is plus or minus 7.5 percentage points at the 95% confidence level, for results based on the entire sample of adults. The margin of sampling error is plus or minus 7.9 percentage points at the 95% confidence level, for results based on the entire sample of adults. The margin of sampling error takes into account the design effect, which was 1.11. The margin of sampling error is higher and varies for results based on sub-samples. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.
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