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Stagwell's (STGW) Harris Poll Expands On Demand Offerings to B2B and Healthcare AudiencesNEW YORK, March 29, 2023 /PRNewswire/ -- The Harris Poll—a global public opinion polling, market research, and strategy firm within the Stagwell (NASDAQ: STGW) network, celebrating its 60th anniversary in 2023—launched additional on demand quick-turn research offerings for highly targeted B2B and healthcare segments. Major brands such as Nerdwallet, Instacart and Salesforce trust Harris On Demand's U.S. and international research. "Harris has offered on demand services for over 20 years, giving clients access to different audiences in an agile, cost-effective manner. With the introduction of B2B On Demand and HCPs On Demand we can meet additional client needs with the same speed and efficiency as our existing Harris On Demand offerings targeting the general public," said Erica Parker, Managing Director. "We're creating faster access to these hard-to-reach audiences via these new solutions, and we've designed these products to best support our client's overall research needs." Major brands such as Nerdwallet, Instacart and Salesforce trust Harris On Demand's U.S. and international research to optimize messaging; better understand consumer awareness, attitudes, usage, and sentiment; test and refine concepts, products, and ideas; and track public opinion to develop timely, impactful thought leadership. An established leader in providing consumer and brand insights with a trusted reputation going back decades, The Harris Poll's on demand research offers a fast, cost-effective tool to help leaders across brand management, PR, communications, consumer insights, and innovation make better, more informed decisions. To meet expanding demand, the firm is launching two segment-specific on demand research services:
These new offerings add to The Harris Poll's full suite of "on demand" products including.
Without the expense of investing in a full-scale custom research program, the range of Harris' on demand solutions allow clients to put customized questions in front of critical audiences to understand their current goals, challenges, and perceptions—all to keep a pulse on trends that matter most to their organizations. This new tool gives The Harris Poll's corporate, nonprofit and agency clients high-quality data to inform critical business decisions, communications strategy, and public relations efforts. For more information on engaging Harris Poll's on demand research solutions, please visit Harris On Demand Polling - Harris Poll (theharrispoll.com). About The Harris Poll About Stagwell Media Contact: Sarah Arvizo
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