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Skai Introduces first of its kind Omnichannel Platform for Unified Performance AdvertisingHolistic planning, testing, activation, optimization within and across walled gardens made possible with platform launch SAN FRANCISCO, March 27, 2023 /PRNewswire/ -- Skai, a technology leader in the performance advertising industry, announced today the market launch of its omnichannel platform. Eliminating the friction of fragmentation and limits to growth, Skai's omnichannel platform creates unique efficiencies of scale and unified program views, increasing agility for marketing teams. Equipped with new, AI-supported capabilities and bundled solutions for both executives and practitioners, organizations can connect advertising to meaningful business impact leveraging unprecedented reach and scale, more intelligent planning, and stronger activation. Unlocking access to all channels within the platform for a subscription fee, the platform also introduces a SaaS pricing model to the world of variable-cost ad tech. As digital advertising continues to dominate marketing budgets and solve for signal loss in a challenged macroeconomic environment, brands are increasing investment in performance channels, particularly retail media, paid search, paid social and app stores, due to their effectiveness and measurability. These channels are dominated by publishers referred to as "walled gardens," and marketers are tasked with connecting insights and execution across them in an automated and holistic manner—a laborious and error-prone undertaking. New and Coming Innovation for Advertisers With the new platform experience, Skai is providing every advertiser access to all of the publishers it supports, across channels, which count major consumer media such as Amazon Ads, Google, Microsoft, Apple Search Ads, Meta, TikTok, Snapchat, Walmart Connect, LinkedIn and many others—an historic move in an industry built on single-channel point solutions. Recent research shows that more than 73 percent of CMOs have increased the number of channels used to reach customers in the last three years, causing additional complexity in maintaining speed and consistency of experience, and many cite delivering greater ROI from marketing investments and data as a top challenge. To address this new reality, the Skai platform access will include powerful new capabilities icluding:
A New Commercial Model for Today's Needs What Skai Clients are saying: "As marketers, we have to start thinking more omni. We are looking at broader 'performance roles'—you can still have experts in search and social, but they need to be able to do everything," said Rafael Sosa-Krall, global media director at Microsoft. "We need technology that can support this fluidity across the team, facilitate collaboration, and respect consumer privacy while helping us compensate for signal loss." "Gone are the days of thinking about retail and other digital media in isolation or echo chambers. The reality is, that's not how consumers shop," said Gemma Spence, global vice president, transformation at WPP-owned VMLY&R Commerce. "Where I see the market going, and where we are being pushed by clients, is the need for connectivity around, within and between retailers. The ability to drive switching and deeper engagement is something that the market is demanding and the adtech world needs to answer. Skai has set a high bar." "Helping our clients understand and react to consumer patterns across the walled gardens is a major focus for us," said John T. Shea, chief executive of Amazon consultancy Momentum Commerce. "We've built an incredible window into consumer behavior and we use those insights to drive client performance. However, we know retail media ad performance doesn't happen in a vacuum so we're thrilled to partner with Skai on their new platform to help our shared customers drive insights and performance across Amazon, Google, Facebook and beyond." "Brands are underachieving relative to their potential today. For years, we have seen them struggle to keep pace with consumers across the various channels for shopping and information-seeking," said Yoav Izhar-Prato, Skai chief executive and co-founder. "Working closely with each of our industry-leading partners, it became very apparent that the gap lies in what brands can achieve running channel-siloed go-to-market programs. Taking a customer-centric approach is the only way forward for marketers and with Skai, brands can finally speak the same language as their audiences with omnichannel interaction and value exchange online. Early programs on the platform show massive performance improvement and better efficiency, resulting in smarter decisions and higher quality engagement. I have no doubt this will set the standard for how brands bring their offerings to market moving forward." About Skai For over 16 years, Skai has been trusted by an impressive roster of brands, including Pepsico, Michaels, Reckitt, Daimler, LG, and Vodafone. The company is headquartered out of Tel Aviv, with seven international locations, and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango, and Qumra Capital. Visit skai.io for more information. View original content to download multimedia:https://www.prnewswire.com/news-releases/skai-introduces-first-of-its-kind-omnichannel-platform-for-unified-performance-advertising-301781464.html SOURCE Skai |