Adobe Unveils World's First Content Supply Chain Solution To Fuel Experience-Led Growth
Today, at Adobe Summit 2023 - the world's largest Digital Experience Conference - Adobe (Nasdaq:ADBE) announced Adobe's Content Supply Chain solution, the world's most comprehensive offering, empowering brands to deliver personalized customer experiences at scale while driving experience-led growth.
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For most organizations, the content supply chain - the process of producing and delivering the content that fuels effective customer experiences - is a web of disconnected workflows, teams and systems that often break down. At the same time, content demands are multiplying. In a recent Adobe study, 88% of marketing and CX leaders said content demand has at least doubled over the last two years, and nearly two-thirds expect demand to grow by five times over the next two years. As a result, many brands are paying spiraling costs, missing revenue opportunities and dealing with team burnout, while struggling to deliver engaging customer experiences that drive real business impact.
"Content is fueling the digital economy, and Adobe is the only company with the expertise and portfolio to optimize both content process and performance," said Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe. "Our new Content Supply Chain solution will support brands in delivering powerful experiences that translate to business value - transforming how they compete for both customers and talent."
The world's largest brands trust Adobe to help them create and deliver engaging content and experiences to their customers. Only Adobe provides the full range of industry-leading creative and experience applications, integrations and services necessary to support every step of the content process - from planning and production to delivery and analysis. Adobe's new solution equips brands to build high-functioning content supply chains that deliver the growing quantity and variety of effective, personalized content customers now expect, while providing experience leaders with unparalleled visibility and control across operations and costs.
Adobe's comprehensive Content Supply Chain solution drives measurable business outcomes by connecting people, processes and technology to deliver customer experience success at scale:
"One of the biggest benefits of working with Adobe has always been the way apps and platforms work together", said Todd Shimizu, vice president, Global Digital Marketing and Media at Cisco. "It was always imperative to me that we aim for a true transformation - that means people, process, and technology. There was never any question about what comprehensive content supply chain solution we were going to use. We wanted to be best-in-class and that meant working with Adobe."
"Adobe's content supply chain solution helps everyone involved in creating and activating content stay connected and work faster," said Ephraim Gerard Cruz, director of Operations and Software Initiatives Lead at Xfinity Creative. "Creatives can stay focused on creating, and our executive leadership has the real-time visibility and strategic insights they need to make quick decisions around everything from cutting costs to more effectively meeting customers' needs."
In addition to working directly with customers to help them build and optimize their content supply chains, Adobe is also partnering with top global consulting firms and media agencies to provide best practices and solutions, transforming their clients' businesses - as well as their own.
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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