TMCnet News
Daasity Delivers New Marketing Attribution Models to Help Consumer Brands Fully Analyze All Upstream Channels, Optimize SpendDaasity, the comprehensive, customizable, and extensible ELT+ data solution built for omnichannel consumer brands, today announced its expanded attribution functionality that gives merchants deeper insight into how their marketing tactics are performing. Using Daasity's attribution models, marketers are better able to assess which touchpoints and channels should receive credit for a conversion and how their team can best optimize spend. Daasity now empowers merchants to choose from 8 out-of-the-box attribution models in order to compare the performance of ad and marketing channels. Additionally, merchants can define their own attribution logic, prioritizing and ranking channel and vendor dimensions to customize the way credit is given to individual methods, for example, via survey, discount code mapping, last ad click, and more. "Daasity's new attribution functionality provides deeper insight into brand marketing performance and enables retailers to make better decisions on how to allocate spend," said Dan LeBlanc, CEO and co-founder of Daasity. "Armed with a more granular understanding of the customer journey, teams not only get what they need to make more nuanced spending decisions in their marketing and advertising channels, but they're able to accelerate comprehensive analytics to become truly data-driven organizations." Unlike basic last-click attribution models, Daasity's new attribution models offer a more complete view of value generated along all marketing efforts. The functionality includes:
Learn more about attribution models Request a demo with us to learn how Daasity enables omnichannel consumer brands to use a single customizable SaaS platform for all their data analytics needs including extraction, loading, transformation, visualization, reverse ETL, and data orchestration. About Daasity Daasity enables omnichannel consumer brands to be data-driven. Built by analysts and engineers, the Daasity platform supports the varied data architecture, analytics, and reporting needs of consumer brands selling via eCommerce, Amazon, retail, and wholesale. Using Daasity, teams across the organization get a centralized and normalized view of all their data, regardless of the tools in their tech stack and how their future data needs may change. For more information about Daasity, our 60+ integrations, and how the platform drives more profitable growth for 1600+ brands, visit us at Daasity.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230321005331/en/ |