TOY ASSOCIATION UNVEILS TOP TOY TRENDS OF 2023
Back to Basics, Be Authentic, Tween Takeover, Macro to Micro, & Pop Culture Lifestyle Named Biggest Trends of the Year
NEW YORK, March 8, 2023 /PRNewswire/ -- This year's biggest trends in toys, play, and kids' entertainment strike a balance between turning back to classic play and leaning into new platforms, technologies, and consumer spending habits to drive innovation across the toy space. New data1 to support the "kidult" trend has also proven that play isn't just for kids, and this year, there are new demographics of consumers that toymakers will focus on for growth opportunities. These and other top 2023 toy trends were announced today by The Toy Association during The Play Date, its exclusive Q1 media event held in partnership with Adventure Media & Events in New York City. An in-depth version of the briefing, featuring more product examples and insights, is now available online.
"If there is one key takeaway that ties all the latest toy and play trends together, it's that what consumers want matters more than ever," said Adrienne Appell, executive vice president of marketing communications at The Toy Association. "In part due to the current economic climate, today's shoppers hold the power and the purse strings. Yes, they are being budget-savvy, but they are also being smart about what they invest in. These toy trends underscore the industry's ability to deftly respond to this constantly evolving landscape shaped by the way toy lovers of all ages are spending their leisure time — on and off their screens — and their money."
The Toy Association's team of trend-spotters met with hundreds of global toy companies over the past several months to track the latest developments in play and youth entertainment as well as scout trends across tech, fashion, home, social media, and other industries. The insights they gathered are predicted to drive toy sales now through the 2023 holiday season.
A summary of the top trends follows:
The full trend report is now available at toyassociation.org/trends and on The Toy Association's YouTube channel. To stay on top of the trends shaping the industry, save the date for Toy Fair 2023, taking place September 30 to October 3 in New York City, where 2023 holiday and new-for-2024 toys will be on display.
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $102.4 billion, and represents hundreds of companies including manufacturers, retailers, licensors and others who are involved in the youth entertainment industry. Our manufacturing members account for 93% of U.S. toy and game sales driving the annual $40 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play. As a global leader, The Toy Association produces the world-renowned Toy Fair; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard.
1 According to The NPD Group, people aged 12 and older account for roughly 25% of annual toy sales, generating $9 billion.
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SOURCE The Toy Association