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SendOwl Raises $9M to Help Creators and Businesses Sell Any Digital Product Anywhere Online
[February 16, 2023]

SendOwl Raises $9M to Help Creators and Businesses Sell Any Digital Product Anywhere Online

SAN FRANCISCO, Feb. 16, 2023 /PRNewswire/ -- SendOwl, a technology company that provides the infrastructure to transfer, manage, protect and collect payment for digital products, today announced it has secured $9M in series seed funding in a round led by by new investor TheGP, with participation from returning investors and Alumni Ventures, and new backer Authentic Ventures. The new funding will be used to accelerate the product roadmap, increase the number of 3rd party integrations, and invest in key creator partnerships. 

SendOwl is building the "digital product rails for the internet" with a set of powerful and scalable tools designed to help people share their knowledge and passion with the world and in the process get paid for doing what they love. It is now the preferred tool for tens of thousands of independent merchants, as well as some of the world's largest creative companies including Bungie Inc. and Universal Music Group.

"We believe scaled internet commerce was built primarily with physical goods in mind, and we're excited to build a ground-up commerce layer for digital products," said Matt Plotke, CEO of SendOwl. "We hear from creators all the time how much of a game-changer it is for them to control their revenue streams, and I look forward to continuing to expand the product and team to service an ever-growing user base. Completing this round at a significantly increased valuation to our last is further validation that our vision is resonating."

SendOwl users have delivered more than $2B of digital products using the platform, which grew its monthly average users 25%+ in H2 of 2022 alone. The funding comes shortly after several other recent product launches, including the Link App, which allows Linktree's 30M+ users to sell digital products and services directly from their Linktrees.

"We are incredibly excited to partner with Matt and the team at SendOwl," said Phin Barnes, Co-Founder of TheGP. "It's rare to find a company with such strong product market fit when it comes to helping creators build sustainable businesses. That's why we were eager to provide the partnership and funding they needed to build the infrastructure to support these creators."

"At we saw the massive opportunity in front of SendOwl early on and it was a no brainer to continue to invest behind the vision and Matt's leadership," said Bob Rosin, partner at "With the tremendous growth in digital goods commerce, the need for an infrastructure solution is something that reminds me of the early days at Stripe."

About SendOwl

SendOwl empowers individual creators and businesses to sell and distribute digital products anywhere online. With a scalable and reliable suite of solutions, users can go from zero to selling in under 5 minutes and go from 1 to 10M+ orders without worry. SendOwl provides all the tools needed to sell, deliver, and manage virtually any digital product post-purchase anywhere on the internet. Supported mediums include (but are not limited to) memberships, digital products, and services. For more information please visit

About TheGP

TheGP is a venture capital firm for builders. Our team of tenured engineers, designers, recruiters, and go-to-market experts spends dedicated time building directly alongside the founders we partner with. We typically work with founders at the formation and breakout stages, as we've found that our embedded model is most impactful at those critical inflection points.


Founded in 2016, is a Silicon Valley based early stage venture capital firm. Defy was founded to invest in entrepreneurs and companies looking to solve complex problems. Defy's focus is to help early stage companies mature and scale into companies ready for growth capital. The firm's team has more than 50 years of venture experience, successful operating backgrounds and actively helps successful entrepreneurs grow companies from inception through exit. Connect with defy at and @defyvc.

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