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Video streaming market size to increase by USD 310.44 billion: North America will account for 35% of market growth - Technavio
[January 25, 2023]

Video streaming market size to increase by USD 310.44 billion: North America will account for 35% of market growth - Technavio


NEW YORK, Jan. 25, 2023 /PRNewswire/ -- The video streaming market by type, deployment, and geography - forecast and analysis 2023-2027 report has been published by Technavio. Market growth is estimated to accelerate at a CAGR of 20.36% and register an incremental growth of USD 310.44 billion during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Download a PDF sample report

Company profiles

The video streaming market report includes information on the key products and recent developments of leading vendors, including:

  • AgileContent SA: The company offers video streaming services such as a management suite, delivery suite, and adtech suite.
  • Akamai Technologies Inc.: The company offers video streaming services for iOS and Android platforms.
  • Alphabet Inc.: The company offers video streaming services under the subsidiary Google LLC.
  • Amazon.com Inc.: The company offers video streaming such as Prime Video.
  • Apple Inc.: The company offers video streaming services for Mac, iPad, and iPhone.
  • Brightcove Inc.
  • Cisco Systems Inc.
  • Dacast Inc.
  • Haivision Systems Inc.
  • To gain access to more vendor profiles available with Technavio, buy the report!
Regional analysis

Based on region, the global wristwatch market is segmented into North America, APAC, Europe, South America, and the Middle East and Africa. North America is estimated to account for 35% of the growth of the global market over the forecast period. The growth of the market in the region is attributed to factors such as the rapid proliferation of streaming services that operate in the cloud. The high average disposable income of the population in the region is also contributing to the market size. The number of investments in opening new video streaming platforms is also increasing in the region. In addition, growing investments and business strategies by video steaming platform vendors will propel the growth of the market in the region during the forecast period.

Market dynamics

The market is driven by factors such as high demand for encoders to support multiple broadcasting formats, rising live-streamed content, and technological advances. However, an increase in cases of cyberattacks is hindering the market growth.

Competitive analysis

The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, among others. Request a sample

Market segmentation

  • Based on type, the market is segmented into live and non-linear. The live segment accounted for the largest share of the market in 2022.
  • Based on geography, the market is segmented into North America, APAC, Europe, South America, and Middle East and Africa. North America held the largest share of the market in 2022.
  • Based on deployment, the market is segmented into cloud and on-premises.

Related reports:

The audio-video on demand market size is expected to increase by USD 165.39 billion from 2021 to 2026. The growth in mobile advertisement spending is notably driving the audio-video on demand market growth, although factors such as the threat of piracy may impede the market growth.

The predicted growth for the video game market size from 2021 to 2026 is USD 73.62 billion at a progressing CAGR of 7.59%. The rising penetration of smartphones and improving internet access are notably driving the video game market growth, although factors such as the growing cost of game development may impede the market growth.

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What are the key data covered in this video streaming market report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the video streaming market between 2023 and 2027
  • Precise estimation of the video streaming market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the industry across North America, APAC, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market's competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of video streaming market vendors




Video Streaming Market Scope

Report Coverage

Details

Page number

159

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 20.36%

Market growth 2023-2027

USD 310.44 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

19.86

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 35%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading vendors, market positioning of vendors, competitive strategies, and industry risks

Key companies profiled

AgileContent SA, Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Brightcove Inc., Cisco Systems Inc., Dacast Inc., Haivision Systems Inc., International Business Machines Corp., Kaltura Inc., MediaPlatform Inc., Netflix Inc., Panopto Inc., Qumu Corp., Sonic Foundry Inc., SproutVideo LLC, The Walt Disney Co., VBrick Systems Inc., and Wowza Media Systems LLC

Market dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.


Browse for Technavio's communication services market reports

Table of contents:

1 Executive Summary

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem 
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition 
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
  • 3.4 Market outlook: Forecast for 2022-2027 
    • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
    • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

  • 4.1 Global video streaming market 2017 - 2021
    • Exhibit 18: Historic Market Size – Data Table on Global video streaming market 2017 - 2021 ($ billion)
  • 4.2 Type Segment Analysis 2017 - 2021 
    • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
  • 4.3 Deployment Segment Analysis 2017 - 2021
    • Exhibit 20: Historic Market Size – Deployment Segment 2017 - 2021 ($ billion)
  • 4.4 Geography Segment Analysis 2017 - 2021 
    • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
  • 4.5 Country Segment Analysis 2017 - 2021 
    • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

  • 5.1 Five forces summary 
    • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
  • 5.2 Bargaining power of buyers 
    • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
  • 5.3 Bargaining power of suppliers 
    • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
  • 5.4 Threat of new entrants 
    • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
  • 5.5 Threat of substitutes 
    • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
  • 5.6 Threat of rivalry 
    • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
  • 5.7 Market condition 
    • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

  • 6.1 Market segments 
    • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
    • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
  • 6.2 Comparison by Type 
    • Exhibit 32: Chart on Comparison by Type
    • Exhibit 33: Data Table on Comparison by Type
  • 6.3 Live - Market size and forecast 2022-2027
    • Exhibit 34: Chart on Live - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 35: Data Table on Live - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 36: Chart on Live - Year-over-year growth 2022-2027 (%)
    • Exhibit 37: Data Table on Live - Year-over-year growth 2022-2027 (%)
  • 6.4 Non-linear - Market size and forecast 2022-2027
    • Exhibit 38: Chart on Non-linear - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 39: Data Table on Non-linear - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 40: Chart on Non-linear - Year-over-year growth 2022-2027 (%)
    • Exhibit 41: Data Table on Non-linear - Year-over-year growth 2022-2027 (%)
  • 6.5 Market opportunity by Type 
    • Exhibit 42: Market opportunity by Type ($ billion)

7 Market Segmentation by Deployment

  • 7.1 Market segments 
    • Exhibit 43: Chart on Deployment - Market share 2022-2027 (%)
    • Exhibit 44: Data Table on Deployment - Market share 2022-2027 (%)
  • 7.2 Comparison by Deployment 
    • Exhibit 45: Chart on Comparison by Deployment
    • Exhibit 46: Data Table on Comparison by Deployment
  • 7.3 Cloud - Market size and forecast 2022-2027
    • Exhibit 47: Chart on Cloud - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 48: Data Table on Cloud - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 49: Chart on Cloud - Year-over-year growth 2022-2027 (%)
    • Exhibit 50: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
  • 7.4 On-premises - Market size and forecast 2022-2027
    • Exhibit 51: Chart on On-premises - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 52: Data Table on On-premises - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 53: Chart on On-premises - Year-over-year growth 2022-2027 (%)
    • Exhibit 54: Data Table on On-premises - Year-over-year growth 2022-2027 (%)
  • 7.5 Market opportunity by Deployment 
    • Exhibit 55: Market opportunity by Deployment ($ billion)

8 Customer Landscape

  • 8.1 Customer landscape overview 
    • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation 
    • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
    • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
  • 9.2 Geographic comparison 
    • Exhibit 59: Chart on Geographic comparison
    • Exhibit 60: Data Table on Geographic comparison
  • 9.3 North America - Market size and forecast 2022-2027
    • Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
    • Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
  • 9.4 APAC - Market size and forecast 2022-2027
    • Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
    • Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)
  • 9.5 Europe - Market size and forecast 2022-2027
    • Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
    • Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
  • 9.6 South America - Market size and forecast 2022-2027
    • Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
    • Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
  • 9.7 Middle East and Africa - Market size and forecast 2022-2027 
    • Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • 9.8 US - Market size and forecast 2022-2027
    • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
    • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
  • 9.9 China - Market size and forecast 2022-2027
    • Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
    • Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
  • 9.10 UK - Market size and forecast 2022-2027
    • Exhibit 89: Chart on UK - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 90: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 91: Chart on UK - Year-over-year growth 2022-2027 (%)
    • Exhibit 92: Data Table on UK - Year-over-year growth 2022-2027 (%)
  • 9.11 Germany - Market size and forecast 2022-2027
    • Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
    • Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
  • 9.12 Japan - Market size and forecast 2022-2027
    • Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
    • Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
  • 9.13 Market opportunity by geography 
    • Exhibit 101: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges 
    • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape 
    • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption 
    • Exhibit 104: Overview on factors of disruption
  • 11.4 Industry risks 
    • Exhibit 105: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered 
    • Exhibit 106: Vendors covered
  • 12.2 Market positioning of vendors 
    • Exhibit 107: Matrix on vendor position and classification
  • 12.3 AgileContent SA 
    • Exhibit 108: AgileContent SA - Overview
    • Exhibit 109: AgileContent SA - Product / Service
    • Exhibit 110: AgileContent SA - Key offerings
  • 12.4 Akamai Technologies Inc. 
    • Exhibit 111: Akamai Technologies Inc. - Overview
    • Exhibit 112: Akamai Technologies Inc. - Business segments
    • Exhibit 113: Akamai Technologies Inc. - Key offerings
    • Exhibit 114: Akamai Technologies Inc. - Segment focus
  • 12.5 Alphabet Inc. 
    • Exhibit 115: Alphabet Inc. - Overview
    • Exhibit 116: Alphabet Inc. - Business segments
    • Exhibit 117: Alphabet Inc. - Key news
    • Exhibit 118: Alphabet Inc. - Key offerings
    • Exhibit 119: Alphabet Inc. - Segment focus
  • 12.6 Amazon.com Inc. 
    • Exhibit 120: Amazon.com Inc. - Overview
    • Exhibit 121: Amazon.com Inc. - Business segments
    • Exhibit 122: Amazon.com Inc. - Key news
    • Exhibit 123: Amazon.com Inc. - Key offerings
    • Exhibit 124: Amazon.com Inc. - Segment focus
  • 12.7 Apple Inc. 
    • Exhibit 125: Apple Inc. - Overview
    • Exhibit 126: Apple Inc. - Business segments
    • Exhibit 127: Apple Inc. - Key news
    • Exhibit 128: Apple Inc. - Key offerings
    • Exhibit 129: Apple Inc. - Segment focus
  • 12.8 Brightcove Inc. 
    • Exhibit 130: Brightcove Inc. - Overview
    • Exhibit 131: Brightcove Inc. - Product / Service
    • Exhibit 132: Brightcove Inc. - Key news
    • Exhibit 133: Brightcove Inc. - Key offerings
  • 12.9 Cisco Systems Inc. 
    • Exhibit 134: Cisco Systems Inc. - Overview
    • Exhibit 135: Cisco Systems Inc. - Business segments
    • Exhibit 136: Cisco Systems Inc. - Key news
    • Exhibit 137: Cisco Systems Inc. - Key offerings
    • Exhibit 138: Cisco Systems Inc. - Segment focus
  • 12.10 Dacast Inc. 
    • Exhibit 139: Dacast Inc. - Overview
    • Exhibit 140: Dacast Inc. - Product / Service
    • Exhibit 141: Dacast Inc. - Key offerings
  • 12.11 Haivision Systems Inc. 
    • Exhibit 142: Haivision Systems Inc. - Overview
    • Exhibit 143: Haivision Systems Inc. - Product / Service
    • Exhibit 144: Haivision Systems Inc. - Key offerings
  • 12.12 Kaltura Inc. 
    • Exhibit 145: Kaltura Inc. - Overview
    • Exhibit 146: Kaltura Inc. - Business segments
    • Exhibit 147: Kaltura Inc. - Key offerings
    • Exhibit 148: Kaltura Inc. - Segment focus
  • 12.13 Netflix Inc. 
    • Exhibit 149: Netflix Inc. - Overview
    • Exhibit 150: Netflix Inc. - Product / Service
    • Exhibit 151: Netflix Inc. - Key offerings
  • 12.14 Panopto Inc. 
    • Exhibit 152: Panopto Inc. - Overview
    • Exhibit 153: Panopto Inc. - Product / Service
    • Exhibit 154: Panopto Inc. - Key offerings
  • 12.15 Qumu Corp. 
    • Exhibit 155: Qumu Corp. - Overview
    • Exhibit 156: Qumu Corp. - Product / Service
    • Exhibit 157: Qumu Corp. - Key offerings
  • 12.16 The Walt Disney Co. 
    • Exhibit 158: The Walt Disney Co. - Overview
    • Exhibit 159: The Walt Disney Co. - Business segments
    • Exhibit 160: The Walt Disney Co. - Key offerings
    • Exhibit 161: The Walt Disney Co. - Segment focus
  • 12.17 Wowza Media Systems LLC 
    • Exhibit 162: Wowza Media Systems LLC - Overview
    • Exhibit 163: Wowza Media Systems LLC - Product / Service
    • Exhibit 164: Wowza Media Systems LLC - Key news
    • Exhibit 165: Wowza Media Systems LLC - Key offerings

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist 
    • Exhibit 166: Inclusions checklist
    • Exhibit 167: Exclusions checklist
  • 13.3 Currency conversion rates for US$ 
    • Exhibit 168: Currency conversion rates for US$
  • 13.4 Research methodology 
    • Exhibit 169: Research methodology
    • Exhibit 170: Validation techniques employed for market sizing
    • Exhibit 171: Information sources
  • 13.5 List of abbreviations 
    • Exhibit 172: List of abbreviations
About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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