Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate
Terminus, the leading account centric platform for revenue growth, announces industry-leading ad fraud rates of less than 3%, enabling marketers to achieve higher returns on one of their largest investments: ad spend.
According to Terminus' new ABM Benchmark Report: B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. The total cost of ad fraud exceeded $81 billion in 2022, and is expected to increase to $100 billion by 2023, according to Statista research. With lower ad fraud and cost-per-mile (CPM) rates, Terminus customers consistently save money on ad fraud loss while achieving better targeting and reach on campaigns.
"Ad spend is always one of the largest line items for CMOs. But because marketers are under intense budget scrutiny, missing the mark on ad performance isn't an option," said Natalie Cunningham, chief marketing officer of Terminus. "Terminus has the lowest ad fraud rate on the market. And we deliver a higher reach and ROI for marketers, maximizing spend and driving meaningful revenue outcomes. Whether they're targeting consumers or buying committees - markeers can reach the right audience with the right content at the right time with Terminus."
To help marketers deliver more effective, targeted ads, Terminus gathered unique insights about the anatomy of high-performing ad campaigns in its report. It uncovers trends in ad copy, creative, format and channel strategies that maximize revenue impact.
Terminus offers access to over 100 ad networks, including over 7,000 private marketplace deals and premium channels like connected TV (CTV), audio and video. The company was recognized as a leader in The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report.
Terminus is the leading account centric platform for revenue growth. Our mission is to empower go-to-market teams to drive revenue impact for a sustainable growth advantage. 1000+ customers, including Gainsight, Roche, and Dow Jones, have turned marketing into a growth engine with our industry-leading first-party data, B2B advertising, and multi-channel engagement platform. Terminus is proud to be G2 leader in ABM for 17 consecutive quarters. Visit terminus.com to learn more or connect with us on LinkedIn.
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