New Oracle Pricing and Promotion Capabilities Help Retailers Increase Sales
Cloud innovations in the Oracle retail platform make it easier for retailers to manage pricing and promotion strategies that move inventory while building customer loyalty
AUSTIN, Texas, Jan. 17, 2023 /PRNewswire/ -- Inflation and marketing offer overload are making it harder for retailers to engage increasingly fickle customers with a price point and message that gets them to act. To address these challenges, Oracle today announced a series of new cloud capabilities. Price Hub extends Oracle Retail Merchandising Cloud Services to automate the pricing process so retailers can easily make purchase price updates across thousands of products to maximize sales and margins. And new promotion capabilities in Oracle Retail Customer Engagement Cloud Services help retailers drive incremental revenue and profitability by executing more personalized and compelling offers. The cloud services are running on Oracle Cloud Infrastructure (OCI).
"Consumers are bombarded with a barrage of offers and messages every day, and well-executed promotions and great prices are what most often get them to pay attention and take action," said Mike Webster, senior vice president and general manager of Oracle Retail. "By extending our comprehensive platform for modern retail we are eliminating the hassle in executing effective pricing and promotion programs, while helping retailers support their broader financial, merchandising, and customer engagement goals."
The price is right
Promotions that pay off
See these solutions and Oracle's complete platform for modern retail in action at the National Retail Federation (NRF) show on January 15 – 17, 2023 in New York at booth #5121 or virtually by visiting https://www.oracle.com/industries/retail/zoom-zone/
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