New Report Reveals Consumers Embracing Return Fees In Exchange For Convenient, Premium Offerings
Loop, the leading returns platform that serves over 1,800 Shopify brands, released the findings of its most recent consumer report, "Consumer Preferences Require Premium Return Experiences," providing insights into how brands can deliver a premium experience to retain revenue and customers.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230110005398/en/
Loop surveyed 1,000 U.S. online shoppers in December 2022 to better understand consumer preferences in the post-purchase experience (Graphic: Business Wire)
Loop surveyed 1,000 U.S. online shoppers in December 2022 to better understand consumer preferences in the post-purchase experience. The report revealed 70% of consumers are willing to pay for more convenient, premium experiences - and 50% already have. Even as consumers are becoming more cost-conscious in their spending, convenience continues to reign. Next to convenience, consumers value sustainability in the return process, with 73% of shoppers regularly reviewing return policies to gauge the sustainability level of a retailer's return practice when considering a purchase.
"Merchants can no longer fear adding return fees," said Jonathan Poma, CEO of Loop. "Instead, they need to add retun fees smartly. Our recent survey confirmed that shoppers are expecting premium return options like at-home pickup or boxless return drop-offs. And that a majority of shoppers are even willing to pay for them. This is a huge, profitable opportunity for merchants."
Some additional highlights from the report include:
Consumers are willing to pay for returns - especially for more convenient, premium experiences
Younger shoppers increase calls for premium return experiences
Return policies are purchase incentives - and sustainability plays a big role
"Rising consumer standards don't have to hurt retailers' bottom lines," Poma continued. "It's time to let go of the one-size-fits all approach to returns and instead diversify your strategy to offer the convenience and sustainability consumers crave."
The report is available here. If you are interested in learning more about how Loop enables merchants to optimize return costs, retain more revenue and prevent return losses, visit https://www.loopreturns.com/customers/.
Loop is the post-purchase platform that enables Shopify's biggest brands, such as Allbirds, FIGS, Princess Polly and Chubbies, to transform returns into exchanges. Loop helps over 1,800 brands increase customer loyalty, retain more revenue, and lower reverse logistics costs. Through innovative features like Instant Exchanges, Shop Now, and Bonus Credit, Loop has helped merchants retain more than $900 million in revenue over the past five years. Learn more at www.loopreturns.com.
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