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75% of Gen Z View Their Vehicle as a Third Space, Xperi ReportsDTS, Inc., a global leader in next-generation audio, imaging and sensing technology and a wholly owned subsidiary of Xperi, Inc (NYSE: XPER), today released a new report, "The Vehicle as a Third Space." The report discusses the increasing importance of the vehicle as a third space, as well as uncovers drivers' preferred in-cabin features and functionality. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221206005362/en/ The Vehicle as a Third Space Report (Graphic: Business Wire) Based on results from a national consumer CARAVAN® survey conducted by Big Village, the report finds that 75% of Gen Z drivers (ages 18 to 25 years), and 49% of drivers overall, are more likely to view their vehicle as a third space today, compared to pre-Covid. A third space was defined to survey respondents as a place outside of work and the house, a place to relax, enjoy hobbies, escape the stresses of work - a coffee shop, library, park, or vehicle; the first space as home; and the second space as workplace. "Automotive has conquered the vehicle exterior, but the next evolution is all about solving the vehicle interior, especially its role as a third space," said Jeff Jury, Xperi senior vice president and general manager, Connected Car. "Consumers, especially younger drivers, are moving from viewing their vehicle as simple transportation toward seeing it as a space where they can relax and escape. This demands technology that can merge safety with a vehicle cockpit that meets their entertainment, comfort, personalization and wellness needs. It is the future of the connected car industry." Key Survey Takeaways:
Methodology The CARAVAN® survey was conducted online in Q3 2022 by Big Village among 844 U.S. adults who currently own or lease a vehicle. To access The Vehicle as a Third Space Report, click here. About Xperi Inc. Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands and partnerships (DTS®, HD Radio™, IMAX® Enhanced, TiVo®), and by its startup, Perceive, are integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers. Xperi, DTS, IMAX Enhanced, HD Radio, Perceive, TiVo, and their respective logos are trademarks or registered trademarks of affiliated companies and partners of Xperi Inc. in the United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies. About DTS, Inc. Since 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. Now, DTS is also powering imaging and sensing technologies as well. For more information, please visit www.dts.com. About Big Village Big Village is a global advertising, technology, and data company. Driven by our diverse group of experts, we provide a new way of working by bringing programmatic solutions, media, insights, and creative all under one roof. Big Village is headquartered in New York and has 12 offices across North America, Europe, and Australia. Find out more at https://big-village.com/. XPER-P
View source version on businesswire.com: https://www.businesswire.com/news/home/20221206005362/en/ |