Over-the-top (OTT) market to grow by 21.42% Y-O-Y from 2022 to 2023: Growing preference for cloud streaming services will drive growth - Technavio

NEW YORK, Dec. 5, 2022 /PRNewswire/ -- Over-the-top (OTT) market insights -

• Vendors: 15+, Including 8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Cinedigm Digital Cinema Corp., Comcast Corp., Deezer SA, Meta Platforms Inc., FlixFling LLC, iflix Ltd., Indieflix Inc., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Telstra Corp. Ltd., Tencent Holdings Ltd., The Walt Disney Co., and Paramount Global, among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Content type, device, and region

To understand more about the over-the-top (OTT) market, request a sample report

In 2017, the over-the-top (OTT) market was valued at USD 92.64 billion. From a regional perspective, North America held the largest market share, valued at USD 34.93 billion. The Over-the-top (OTT) market size is estimated to grow by USD 439.12 billion from 2022 to 2027 at a CAGR of 24.85%, according to Technavio.

Information services market - Customer landscape

To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
• For highlights on customer landscape analysis, download a sample!

Over-the-top (OTT) market - Vendor insights

The growing competition in the market is compelling vendors to adopt various growth strategies, such as marketing. Technavio's report analyzes the market's competitive landscape and offers information on several market vendors, including -

• 8x8 Inc. – The company offers over-the-top services such as integrated contact center, voice, video, chat, and APIs.
• Alphabet Inc. - The company offers over-the-top services through brands such as Ads, Android, Chrome, Hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube.
• Amazon.com Inc. – The company offers over-the-top services such as storage, database, and other service offerings for startups.

Over-the-top (OTT) market - Market dynamics

Major drivers:

• Growing preference for cloud streaming services
• Renewal of shows across online streaming channels
• Growing adoption of target advertisement-based streaming apps

Key challenges:

• Illegal downloading and piracy
• Stringent regulations
• Growing threat of cyberattacks

Drivers and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

The over-the-top (OTT) market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

Why buy?

• Add credibility to strategies
• Analyze competitor's offerings
• Get a holistic view of the market

Grow your profit margins with Technavio - Buy the report

What are the key data covered in this over-the-top (OTT) market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the over-the-top (OTT) market between 2023 and 2027
• Precise estimation of the size of the over-the-top (OTT) market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the over-the-top (OTT) market across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of over-the-top (OTT) market vendors

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Table of Content

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Content Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Device
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global over the top (OTT) market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global over the top (OTT) market 2017 - 2021 ($ billion)

• 4.2 Content Type Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Content Type Segment 2017 - 2021 ($ billion)

• 4.3 Device Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Device Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Content Type

• 6.1 Market segments 
• Exhibit 30: Chart on Content Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Content Type - Market share 2022-2027 (%)

• 6.2 Comparison by Content Type 
• Exhibit 32: Chart on Comparison by Content Type
• Exhibit 33: Data Table on Comparison by Content Type

• 6.3 Video - Market size and forecast 2022-2027
• Exhibit 34: Chart on Video - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Video - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Video - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Video - Year-over-year growth 2022-2027 (%)

• 6.4 Text and images - Market size and forecast 2022-2027
• Exhibit 38: Chart on Text and images - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Text and images - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Text and images - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Text and images - Year-over-year growth 2022-2027 (%)

• 6.5 VoIP - Market size and forecast 2022-2027 
• Exhibit 42: Chart on VoIP - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on VoIP - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on VoIP - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on VoIP - Year-over-year growth 2022-2027 (%)

• 6.6 Music streaming - Market size and forecast 2022-2027
• Exhibit 46: Chart on Music streaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on Music streaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on Music streaming - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Music streaming - Year-over-year growth 2022-2027 (%)

• 6.7 Market opportunity by Content Type 
• Exhibit 50: Market opportunity by Content Type ($ billion)

7 Market Segmentation by Device

• 7.1 Market segments 
• Exhibit 51: Chart on Device - Market share 2022-2027 (%)
• Exhibit 52: Data Table on Device - Market share 2022-2027 (%)

• 7.2 Comparison by Device 
• Exhibit 53: Chart on Comparison by Device
• Exhibit 54: Data Table on Comparison by Device

• 7.3 Smartphones and tablet - Market size and forecast 2022-2027 
• Exhibit 55: Chart on Smartphones and tablet - Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on Smartphones and tablet - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on Smartphones and tablet - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Smartphones and tablet - Year-over-year growth 2022-2027 (%)

• 7.4 Laptop and desktop - Market size and forecast 2022-2027
• Exhibit 59: Chart on Laptop and desktop - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Laptop and desktop - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Laptop and desktop - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Laptop and desktop - Year-over-year growth 2022-2027 (%)

• 7.5 Smart TV - Market size and forecast 2022-2027
• Exhibit 63: Chart on Smart TV - Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Smart TV - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Smart TV - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Smart TV - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Device 
• Exhibit 67: Market opportunity by Device ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 Canada - Market size and forecast 2022-2027
• Exhibit 109: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 8x8 Inc. 
• Exhibit 120: 8x8 Inc. - Overview
• Exhibit 121: 8x8 Inc. - Product / Service
• Exhibit 122: 8x8 Inc. - Key offerings

• 12.4 Alphabet Inc. 
• Exhibit 123: Alphabet Inc. - Overview
• Exhibit 124: Alphabet Inc. - Business segments
• Exhibit 125: Alphabet Inc. - Key news
• Exhibit 126: Alphabet Inc. - Key offerings
• Exhibit 127: Alphabet Inc. - Segment focus

• 12.5 Amazon.com Inc. 
• Exhibit 128: Amazon.com Inc. - Overview
• Exhibit 129: Amazon.com Inc. - Business segments
• Exhibit 130: Amazon.com Inc. - Key news
• Exhibit 131: Amazon.com Inc. - Key offerings
• Exhibit 132: Amazon.com Inc. - Segment focus

• 12.6 Apple Inc. 
• Exhibit 133: Apple Inc. - Overview
• Exhibit 134: Apple Inc. - Business segments
• Exhibit 135: Apple Inc. - Key news
• Exhibit 136: Apple Inc. - Key offerings
• Exhibit 137: Apple Inc. - Segment focus

• 12.7 Comcast Corp. 
• Exhibit 138: Comcast Corp. - Overview
• Exhibit 139: Comcast Corp. - Business segments
• Exhibit 140: Comcast Corp. - Key news
• Exhibit 141: Comcast Corp. - Key offerings
• Exhibit 142: Comcast Corp. - Segment focus

• 12.8 Deezer SA 
• Exhibit 143: Deezer SA - Overview
• Exhibit 144: Deezer SA - Product / Service
• Exhibit 145: Deezer SA - Key news
• Exhibit 146: Deezer SA - Key offerings

• 12.9 Indieflix Inc. 
• Exhibit 147: Indieflix Inc. - Overview
• Exhibit 148: Indieflix Inc. - Product / Service
• Exhibit 149: Indieflix Inc. - Key offerings

• 12.10 Microsoft Corp. 
• Exhibit 150: Microsoft Corp. - Overview
• Exhibit 151: Microsoft Corp. - Business segments
• Exhibit 152: Microsoft Corp. - Key news
• Exhibit 153: Microsoft Corp. - Key offerings
• Exhibit 154: Microsoft Corp. - Segment focus

• 12.11 Netflix Inc. 
• Exhibit 155: Netflix Inc. - Overview
• Exhibit 156: Netflix Inc. - Product / Service
• Exhibit 157: Netflix Inc. - Key offerings

• 12.12 Paramount Global 
• Exhibit 158: Paramount Global - Overview
• Exhibit 159: Paramount Global - Business segments
• Exhibit 160: Paramount Global - Key offerings
• Exhibit 161: Paramount Global - Segment focus

• 12.13 Sirius XM Holdings Inc. 
• Exhibit 162: Sirius XM Holdings Inc. - Overview
• Exhibit 163: Sirius XM Holdings Inc. - Business segments
• Exhibit 164: Sirius XM Holdings Inc. - Key offerings
• Exhibit 165: Sirius XM Holdings Inc. - Segment focus

• 12.14 Sony Group Corp. 
• Exhibit 166: Sony Group Corp. - Overview
• Exhibit 167: Sony Group Corp. - Business segments
• Exhibit 168: Sony Group Corp. - Key news
• Exhibit 169: Sony Group Corp. - Key offerings
• Exhibit 170: Sony Group Corp. - Segment focus

• 12.15 Spotify Technology SA 
• Exhibit 171: Spotify Technology SA - Overview
• Exhibit 172: Spotify Technology SA - Business segments
• Exhibit 173: Spotify Technology SA - Key offerings
• Exhibit 174: Spotify Technology SA - Segment focus

• 12.16 Tencent Holdings Ltd. 
• Exhibit 175: Tencent Holdings Ltd. - Overview
• Exhibit 176: Tencent Holdings Ltd. - Business segments
• Exhibit 177: Tencent Holdings Ltd. - Key offerings
• Exhibit 178: Tencent Holdings Ltd. - Segment focus

• 12.17 The Walt Disney Co. 
• Exhibit 179: The Walt Disney Co. - Overview
• Exhibit 180: The Walt Disney Co. - Business segments
• Exhibit 181: The Walt Disney Co. - Key offerings
• Exhibit 182: The Walt Disney Co. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 183: Inclusions checklist
• Exhibit 184: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 185: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 186: Research methodology
• Exhibit 187: Validation techniques employed for market sizing
• Exhibit 188: Information sources

• 13.5 List of abbreviations 
• Exhibit 189: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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