Infobip releases 30th Anniversary of the SMS Report
Infobip, a global leader in omnichannel communications, today announced new data from its 2022 "30th Anniversary of the SMS" survey, which sheds light on how, where and when Americans are communicating with each other.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221202005008/en/
(Graphic: Business Wire)
The report was commissioned to commemorate the anniversary of the first text message, sent on Dec. 3, 1992, by Neil Papworth, a software programmer from the U.K. who had been working as a developer and test engineer to create a short message service (SMS). That very first text simply said, "Merry Christmas." In the three decades that ensued, SMS has exploded in popularity, and today, the humble text message has emerged as the go-to form of communication for billions of people and an ever increasing number of businesses.
Making the vast majority of this messaging possible, Infobip is the biggest chat and text communications player in the world. With hundreds of billions of messages going through its platform each year, the communications as a platform company (CPaaS) reaches more than 70% of the mobile phones across the globe.
Polling more than 1,000 consumers across the U.S., Infobip's survey found that Americans would rather communicate via SMS, Whatsapp or another form of instant messaging (41%) than a phone call (24%). This trend was even more apparent among younger respondents - with approximately half of Gen Zers (48%) and millennials (53%) preferring messaging over calling, and Americans having fully embraced the text message as an integral tool of daily life.
Texting etiquette? Rewriting the rules of communication
Other surprising stats about when and where people are texting include:
Americans' love affair with the text message
Other racy replies from respondents include:
Hold the phone! Communication preferences among the generations
When asked how they prefer to receive marketing communications from their favorite brands, a majority across the generations chose email, with text messaging coming in second. Unsurprisingly, the demographics skewed younger for those who preferred to communicate with brands via messaging, with 33% of Gen Zers and 32.7% of millennials embracing the concept.
Conversational messaging will continue to be the way of the future
About the survey
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