Transactional and marketing emails Market Size to Increase by USD 14104.14 Million: 44% growth to originate from APAC - Technavio

NEW YORK, Nov. 29, 2022 /PRNewswire/ -- The Transactional and Marketing Emails Market by Application, End-user, and Geography - Forecast and Analysis 2023-2027 report has been published by Technavio. Market growth is estimated to accelerate at a CAGR of 13.11% and register an incremental growth of USD 14104.14 million during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Download A Free PDF Sample Report

Regional Analysis

By region, the global transactional and marketing emails market is segmented into APAC, North America, Europe, Middle East and Africa, and South America. APAC is estimated to contribute 44% to the growth of the global market over the forecast period. The rapid increase in the number of email users, high internet penetration, and rising adoption of online payment portals are driving the growth of the regional market.

Company Profiles

The transactional and marketing emails market report includes information on the key products and recent developments of leading vendors, including:

• Amazon.com Inc.: The company offers transactional and marketing emails such as Amazon Simple Email Service.
• Constant Contact Inc.: The company offers transactional and marketing emails such as Core and Plus.
• DMi Partners Inc.: The company offers transactional and marketing emails that target conversion, retain customers, re-engage cold conversations, and drive repeat purchases.
• Elastic Email Inc.: The company offers transactional and marketing emails that provide total customization.
• Ignite Visibility LLC: The company offers transactional and marketing emails that ensure drive increased engagement, conversions, and retention.
• HubSpot Inc.
• Inbox Army LLC
• Intuit Inc.
• Klaviyo Inc.
• To gain access to more vendor profiles available with Technavio, buy the report!

Market Dynamics

The market is driven by factors such as the growing focus on engaging audiences through email marketing, high ROI and cost-effectiveness of email campaigns, and an increase in email users. However, the presence of stringent user data protection regulations is hindering market growth.

Competitive Analysis

The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share among others. Request a Sample

Market Segmentation

• By application, the market is segmented into marketing and transactions. The marketing segment accounted for the largest share of the market in 2022.
• By geography, the market is segmented into APAC, North America, Europe, the Middle East and Africa, and South America. APAC held the largest share of the market in 2022.

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What are the key data covered in this transactional and marketing emails market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the transactional and marketing emails market between 2023 and 2027
• Precise estimation of the size of the transactional and marketing emails market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the transactional and marketing emails market industry across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of transactional and marketing emails market vendors

Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global transactional and marketing emails market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global transactional and marketing emails market 2017 - 2021 ($ million)

• 4.2 Applicaton Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Applicaton Segment 2017 - 2021 ($ million)

• 4.3 End-user Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Historic Market Size

• 5.1 Global transactional and marketing emails market 2022 - 2027 
• Exhibit 23: Historic Market Size (value) – Data Table on Global transactional and marketing emails market 2022 - 2027 ($ million)
• Exhibit 24: Historic Market Size (volume) – Data Table on Global transactional and marketing emails market 2022 - 2027 ($ million)

• 5.2 Global transactional and marketing emails market by Segment – Historic Analysis 2022 - 2027 
• Exhibit 25: Historic Market Size (value) - Data Table on Global transactional and marketing emails market Segment 2022 - 2027 ($ million)

• 5.3 Global transactional and marketing emails market by Segment – Historic Analysis 2022 - 2027 
• Exhibit 26: Historic Market Size (value) - Data Table on Global transactional and marketing emails market Segment 2022 - 2027 ($ million)

• 5.4 Global transactional and marketing emails market by Segment – Historic Analysis 2022 - 2027 
• Exhibit 27: Historic Market Size (value) - Data Table on Global transactional and marketing emails market Segment 2022 - 2027 ($ million)

6 Five Forces Analysis

• 6.1 Five forces summary 
• Exhibit 28: Five forces analysis - Comparison between 2022 and 2027

• 6.2 Bargaining power of buyers 
• Exhibit 29: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 6.3 Bargaining power of suppliers 
• Exhibit 30: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 6.4 Threat of new entrants 
• Exhibit 31: Threat of new entrants – Impact of key factors in 2022 and 2027

• 6.5 Threat of substitutes 
• Exhibit 32: Threat of substitutes – Impact of key factors in 2022 and 2027

• 6.6 Threat of rivalry 
• Exhibit 33: Threat of rivalry – Impact of key factors in 2022 and 2027

• 6.7 Market condition 
• Exhibit 34: Chart on Market condition - Five forces 2022 and 2027

7 Market Segmentation by Application

• 7.1 Market segments 
• Exhibit 35: Chart on Application - Market share 2022-2027 (%)
• Exhibit 36: Data Table on Application - Market share 2022-2027 (%)

• 7.2 Comparison by Application 
• Exhibit 37: Chart on Comparison by Application
• Exhibit 38: Data Table on Comparison by Application

• 7.3 Marketing - Market size and forecast 2022-2027
• Exhibit 39: Chart on Marketing - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Data Table on Marketing - Market size and forecast 2022-2027 ($ million)
• Exhibit 41: Chart on Marketing - Year-over-year growth 2022-2027 (%)
• Exhibit 42: Data Table on Marketing - Year-over-year growth 2022-2027 (%)

• 7.4 Transactions - Market size and forecast 2022-2027
• Exhibit 43: Chart on Transactions - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Data Table on Transactions - Market size and forecast 2022-2027 ($ million)
• Exhibit 45: Chart on Transactions - Year-over-year growth 2022-2027 (%)
• Exhibit 46: Data Table on Transactions - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Application 
• Exhibit 47: Market opportunity by Application ($ million)

8 Market Segmentation by End-user

• 8.1 Market segments 
• Exhibit 48: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 49: Data Table on End-user - Market share 2022-2027 (%)

• 8.2 Comparison by End-user 
• Exhibit 50: Chart on Comparison by End-user
• Exhibit 51: Data Table on Comparison by End-user

• 8.3 SMEs - Market size and forecast 2022-2027
• Exhibit 52: Chart on SMEs - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on SMEs - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on SMEs - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on SMEs - Year-over-year growth 2022-2027 (%)

• 8.4 Large enterprises - Market size and forecast 2022-2027
• Exhibit 56: Chart on Large enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)

• 8.5 Government - Market size and forecast 2022-2027
• Exhibit 60: Chart on Government - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Government - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Government - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Government - Year-over-year growth 2022-2027 (%)

• 8.6 Market opportunity by End-user 
• Exhibit 64: Market opportunity by End-user ($ million)

9 Customer Landscape

• 9.1 Customer landscape overview 
• Exhibit 65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation 
• Exhibit 66: Chart on Market share by geography 2022-2027 (%)
• Exhibit 67: Data Table on Market share by geography 2022-2027 (%)

• 10.2 Geographic comparison 
• Exhibit 68: Chart on Geographic comparison
• Exhibit 69: Data Table on Geographic comparison

• 10.3 APAC - Market size and forecast 2022-2027
• Exhibit 70: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 73: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 10.4 North America - Market size and forecast 2022-2027
• Exhibit 74: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 77: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 10.5 Europe - Market size and forecast 2022-2027
• Exhibit 78: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 81: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 10.6 South America - Market size and forecast 2022-2027
• Exhibit 82: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 85: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 10.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 86: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 89: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 10.8 US - Market size and forecast 2022-2027
• Exhibit 90: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 93: Data Table on US - Year-over-year growth 2022-2027 (%)

• 10.9 China - Market size and forecast 2022-2027
• Exhibit 94: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 97: Data Table on China - Year-over-year growth 2022-2027 (%)

• 10.10 Japan - Market size and forecast 2022-2027
• Exhibit 98: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 101: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 10.11 Germany - Market size and forecast 2022-2027
• Exhibit 102: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 105: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 10.12 France - Market size and forecast 2022-2027
• Exhibit 106: Chart on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Data Table on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 109: Data Table on France - Year-over-year growth 2022-2027 (%)

• 10.13 Market opportunity by geography 
• Exhibit 110: Market opportunity by geography ($ million)

11 Drivers, Challenges, and Trends

• 11.1 Market drivers

• 11.2 Market challenges

• 11.3 Impact of drivers and challenges 
• Exhibit 111: Impact of drivers and challenges in 2022 and 2027

• 11.4 Market trends

12 Vendor Landscape

• 12.1 Overview

• 12.2 Vendor landscape 
• Exhibit 112: Overview on Criticality of inputs and Factors of differentiation

• 12.3 Landscape disruption 
• Exhibit 113: Overview on factors of disruption

• 12.4 Industry risks 
• Exhibit 114: Impact of key risks on business

13 Vendor Analysis

• 13.1 Vendors covered 
• Exhibit 115: Vendors covered

• 13.2 Market positioning of vendors 
• Exhibit 116: Matrix on vendor position and classification

• 13.3 ActiveCampaign LLC 
• Exhibit 117: ActiveCampaign LLC - Overview
• Exhibit 118: ActiveCampaign LLC - Product / Service
• Exhibit 119: ActiveCampaign LLC - Key news
• Exhibit 120: ActiveCampaign LLC - Key offerings

• 13.4 Amazon.com Inc. 
• Exhibit 121: Amazon.com Inc. - Overview
• Exhibit 122: Amazon.com Inc. - Business segments
• Exhibit 123: Amazon.com Inc. - Key news
• Exhibit 124: Amazon.com Inc. - Key offerings
• Exhibit 125: Amazon.com Inc. - Segment focus

• 13.5 Constant Contact Inc. 
• Exhibit 126: Constant Contact Inc. - Overview
• Exhibit 127: Constant Contact Inc. - Product / Service
• Exhibit 128: Constant Contact Inc. - Key offerings

• 13.6 DMi Partners Inc. 
• Exhibit 129: DMi Partners Inc. - Overview
• Exhibit 130: DMi Partners Inc. - Product / Service
• Exhibit 131: DMi Partners Inc. - Key offerings

• 13.7 Elastic Email Inc. 
• Exhibit 132: Elastic Email Inc. - Overview
• Exhibit 133: Elastic Email Inc. - Product / Service
• Exhibit 134: Elastic Email Inc. - Key offerings

• 13.8 Ignite Visibility LLC 
• Exhibit 135: Ignite Visibility LLC - Overview
• Exhibit 136: Ignite Visibility LLC - Product / Service
• Exhibit 137: Ignite Visibility LLC - Key offerings

• 13.9 Intuit Inc. 
• Exhibit 138: Intuit Inc. - Overview
• Exhibit 139: Intuit Inc. - Business segments
• Exhibit 140: Intuit Inc. - Key offerings
• Exhibit 141: Intuit Inc. - Segment focus

• 13.10 Klaviyo Inc. 
• Exhibit 142: Klaviyo Inc. - Overview
• Exhibit 143: Klaviyo Inc. - Product / Service
• Exhibit 144: Klaviyo Inc. - Key offerings

• 13.11 MessageBird BV 
• Exhibit 145: MessageBird BV - Overview
• Exhibit 146: MessageBird BV - Product / Service
• Exhibit 147: MessageBird BV - Key offerings

• 13.12 Oracle Corp. 
• Exhibit 148: Oracle Corp. - Overview
• Exhibit 149: Oracle Corp. - Business segments
• Exhibit 150: Oracle Corp. - Key news
• Exhibit 151: Oracle Corp. - Key offerings
• Exhibit 152: Oracle Corp. - Segment focus

• 13.13 Salesforce.com Inc. 
• Exhibit 153: Salesforce.com Inc. - Overview
• Exhibit 154: Salesforce.com Inc. - Product / Service
• Exhibit 155: Salesforce.com Inc. - Key news
• Exhibit 156: Salesforce.com Inc. - Key offerings

• 13.14 SAP SE 
• Exhibit 157: SAP SE - Overview
• Exhibit 158: SAP SE - Business segments
• Exhibit 159: SAP SE - Key news
• Exhibit 160: SAP SE - Key offerings
• Exhibit 161: SAP SE - Segment focus

• 13.15 Sendinblue SAS 
• Exhibit 162: Sendinblue SAS - Overview
• Exhibit 163: Sendinblue SAS - Product / Service
• Exhibit 164: Sendinblue SAS - Key offerings

• 13.16 Sinch AB 
• Exhibit 165: Sinch AB - Overview
• Exhibit 166: Sinch AB - Business segments
• Exhibit 167: Sinch AB - Key offerings
• Exhibit 168: Sinch AB - Segment focus

• 13.17 Twilio Inc. 
• Exhibit 169: Twilio Inc. - Overview
• Exhibit 170: Twilio Inc. - Product / Service
• Exhibit 171: Twilio Inc. - Key offerings

14 Appendix

• 14.1 Scope of the report

• 14.2 Inclusions and exclusions checklist 
• Exhibit 172: Inclusions checklist
• Exhibit 173: Exclusions checklist

• 14.3 Currency conversion rates for US$ 
• Exhibit 174: Currency conversion rates for US$

• 14.4 Research methodology 
• Exhibit 175: Research methodology
• Exhibit 176: Validation techniques employed for market sizing
• Exhibit 177: Information sources

• 14.5 List of abbreviations 
• Exhibit 178: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

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