Rep Data Study Shows Impact of Audience Characteristics on Data Quality
New research-on-research with experts from DM2 reveals how survey respondent demographics, behaviors and more affect market research outcomes
NEW ORLEANS, Nov. 17, 2022 /PRNewswire/ -- Rep Data, a full-service data collection firm for quantitative primary research, and DM2 (Digital Marketing & Measurement), today released a new research-on-research report, "How are today's survey respondents affecting your data quality?" The report illustrates the impact of audience characteristics and behaviors on market research outcomes, furthering the ongoing exploration of factors impacting data quality in the insights space.
The report not only examines the impact of audience demographics and characteristics on data quality, but also provides a review of data surrounding the quality of responses based on the device used to complete surveys. Included are the quality measurement techniques and algorithms used, based on years of DM2's research on the subject, plus specific best practices for avoiding data quality pitfalls surrounding respondent groups. Some of thefindings published in "How are today's survey respondents affecting your data quality?" include:
The survey was conducted in late October 2022 to assess the consumer audiences at the highest risk of producing data quality issues in market research studies. Three different surveys, with an approximate length of seven, 12 and 18 minutes, were conducted among n=1,800. Completes were divided evenly by survey length and device type, as well as reflecting consistent age and gender quotas.
About Rep Data
Rep Data provides full-service data collection solutions for primary researchers, helping expedite data collection for primary quantitative research studies, with a hyper-focus on data quality and consistent execution. The company's mission is to be a reliable, repeatable data collection partner for market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, communications agencies, public relations firms and more. Repdata.com
DM2 (Digital Marketing & Measurement), LLC
View original content to download multimedia:https://www.prnewswire.com/news-releases/rep-data-study-shows-impact-of-audience-characteristics-on-data-quality-301680998.html
SOURCE Rep Data