New Incfile Survey Looks at the State of Small Business This Holiday Season
Incfile, a leader in online business formation and startup services, today released new data showing the state of small business activity this holiday season. As we approach the busiest season of the year, we asked small business owners from cities, suburbs, and rural areas to give us the details on how they're getting prepared and looked closely at how holiday planning, preparation, and stress differ amongst small business owners across the United States.
To see the complete results of Incfile's survey, please visit Incfile.com. Here are some of the key insights we uncovered:
Small Business Owners' Biggest Holiday Season Challenges
Business owners across the board said boosting sales is their top concern this holiday season, with 39% saying it's their main priority and cause of stress. Difficulty with hiring was second at 24%, followed closely by supply chain issues at 22%.
Ecommerce Is Big This Season - Thanks to COVID-19
As one of the positives of COVID-19, ecommerce is booming. Our survey showed that one in four small business owners set up an online shop for the first time this year. Online stores and ecommerce sites were most common among the younger age groups, from 18-44 (90%). Among those with both a brick-and-mortar and an ecommerce business, over half (57%) said that the majority of sales come through their website.
Nearly 70% of Small Businesses Are Running Holiday Promotions
The holiday season means sales and deals, especially for retail businesses. The top three in the U.S. are Blac Friday, Cyber Monday, and Small Business Saturday. Close to 70% of all our respondents said they would be running a promotion for Black Friday or Cyber Monday and Small Business Saturday.
Competition is Fierce this Holiday Season
37% of all business owners said they're introducing new products this year to earn more sales, and over half (55%) cited this as the number one way they're planning to beat their competitors. Increased marketing/ad dollars (54%) and special sales (54%) came close behind, but loyalty programs trailed at just 20%.
The Season of Giving Inspires Giving Back
More than three-quarters of small business owners will make charitable donations this season. This is significant because after so many businesses struggled during the COVID-19 pandemic, we can now see their resilience and generosity in full force. 80% of employers are also giving back to their employees, offering time off to spend with their families this holiday season.
"The holiday season is one of the busiest and most exciting times of year for small business owners," said Dustin Ray, Chief Growth Officer & Co-CEO, Incfile. "It's encouraging to hear, as the holiday season gets underway, that 87% of small business owners feel supported by their community. It's been a difficult couple of years, and to have a strong sense of community is a key pillar for small business owners to realize success."
Tips from Incfile's Small Business Community
To learn more about Incfile's Holiday Small Business survey, please visit Incfile.com.
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