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ActionIQ Introduces Customer Experience Solution for Acquisition Marketing Powered by First-Party DataNEW YORK, Oct. 17, 2022 /PRNewswire/ -- ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, today announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies. As a result, brands can sunset their data management platforms (DMPs) which rely on third-party cookies and future-proof their acquisition strategy by leveraging first-party data, augmented with third-party identities for addressability. This solution covers all the key use cases of acquisition marketing, including prospecting, site personalization, retargeting, and suppression, all by leveraging first-party data in a secure and privacy-conscious way. For organizations looking for a solution to replace their DMP, the new AIQ offering has unique features that allow brands to:
"With the patchwork of current regulations constantly evolving, acquisition costs driven by increasing walled garden CPMs on the rise, and technologies underpinning third-party data in the midst of a major transformation, brands need to invest in their data, take an agnostic and flexible approach to third-party data, and empower their organization to be agile and able to respond and adapt quickly," added DeBrabant. CDP is one of the four modular solutions that comprise the AIQ CX Hub, which also includes Audience Center, Journey Management and Real-Time CX, all designed to give enterprise teams direct but controlled self-service access to customer data to create audiences and orchestrate customer experiences at scale. Enterprise brands such as Autodesk, Neiman Marcus, Hertz and many more use the AIQ CX Hub to drive growth through extraordinary customer experiences. More information about the AIQ CX Hub for Acquisition Marketing can be found here. About ActionIQ Media Contact Brianne Fortuna View original content to download multimedia:https://www.prnewswire.com/news-releases/actioniq-introduces-customer-experience-solution-for-acquisition-marketing-powered-by-first-party-data-301649877.html SOURCE ActionIQ |