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Countable Partnership with Subtext Increases Brand Engagement to Underserved Digital CommunitiesNEW YORK, Oct. 12, 2022 (GLOBE NEWSWIRE) -- Subtext, an award-winning texting platform connecting brands and their audiences, today announced its partnership with Countable, the leading SaaS platform for community management and engagement. Through this partnership, Countable’s platform will offer Subtext’s SMS services to enable communication avenues to underserved digital communities that may not have direct or consistent access to broadband internet. According to census data, 23% of US households do not have direct access to broadband but 97% percent utilize SMS for various communication purposes. Countable’s partnership with Subtext not only enables Countable to integrate best-in-class SMS services but accommodates the need for brands and organizations to engage whole communities often left out of communication strategies – most commonly consisting of low-income families, essential workers, and remote-access households. "Countable is changing the way brands and organizations engage with their communities, and we couldn't be more excited to help them continue to drive meaningful impact,” said Mike Donoghue, co-founder and CEO of Subtext. "Every day we have the chance to see how opening up a dialog with supporters lends itself to engagement and a personal sense of belonging. The combination of these two industry-leading technologies is only going to accelerate the trends we're already seeing." The Subtext capability invites brands ad organizations that are seeking ways to more readily access and serve populations most easily targeted through mobile phones. Inaccessibility to a broadband connection will no longer be an impediment to participating in and receiving the full benefits of engaging in a community. This integration also provides the option to receive group communication or even engage with individuals via SMS, with more options available to connect based on the audiences' level of access. “This is only a step towards our mission to be a leading, inclusive, community engagement platform,” said Jaime Peters, vice president, client success and operations at Countable. “We take our commitments to inclusion very seriously, and we knew that Subtext’s leadership and deep understanding of both individual creators and large media entities would help us drive and scale our SMS capabilities to tap communities that have not been easily accessed before.” About Countable About Subtext Countable Contact Subtext Contact |