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NetElixir Releases 2022 Holiday E-Commerce Sales Calendar Early; Forecasts 7% YoY GrowthDigital marketing agency predicts shifting buying behaviors will spur necessary retail strategy pivots PRINCETON, N.J., Sept. 21, 2022 /PRNewswire/ -- In advance of what is anticipated to be the first true "post-pandemic" holiday season, digital marketing agency NetElixir released its 2022 holiday e-commerce sales forecast calendar. Their data forecasts suggest that aggregate e-commerce sales will experience a 7% YoY increase in the November to December holiday shopping period compared to last year's sales data, with total online sales likely to exceed 20% of total retail sales in the nation. "I am more optimistic than other forecasters regarding the upcoming holidays," says Udayan Bose, Founder and CEO at NetElixir. "My forecast comes from aggregating recent online sales trends, an analysis of key macro expectations guiding the e-commerce landscape, and a hunch about consumer behavior gleaned from decades in the business. This year will not be without its own set of challenges, but I strongly believe we will have another unique and fulfilling year. Now is the time for retailers to plan their pivots and get a headstart on the holiday rush. We're here to help guide those strategies in any way we can." Key insights, broken down by week, are as follows:
NetElixir has been accurately tracking holiday e-commerce sales forecasts for 10+ years. The agency leveraged its proprietary customer analytics technology, LXRInsights, to track and analyze real-time data of approximately 75 retail customers, ranging from small-to-mid sized businesses to enterprises. The team then utilized a proprietary forecasting model to convert the data into predictions. Data collection spanned seven e-commerce categories (including apparel, beauty, home furnishings, consumer electronics, and more) that track mobile and desktop data, broken down by state, on website sessions, website orders, AOV, website revenue, first purchase latency, and repeat purchase latency. Current forecasts are subject to change and assume that there will not be an additional Amazon Prime Day or other one day sales event by another large retailer. NetElixir shared their full results, data analysis, and more during a webinar. The webinar, titled 2022 Holiday Readiness: E-Commerce Forecast can be viewed here. Download your 2022 Holiday E-Commerce Sales Calendar now for a guide to plan and optimize your most lucrative promotions. ABOUT NETELIXIR NetElixir is an independent growth marketing agency for leading retail, DTC, and B2B brands. They have been driving profitable growth for e-commerce businesses since 2004, by combining a high-tech and high-touch approach to digital marketing. Leveraging their AI-powered customer intelligence platform, LXRInsights, the team can predictably identify, engage, and win high-value customers through targeted demand generation campaigns on search, social, programmatic display, and retail media channels. Their strategic insights empower brands to humanize their customer relationships and draw the line between invasive and inventive marketing. Be ready for the future with NetElixir. NetElixir is headquartered in Princeton, NJ with wholly-owned subsidiary offices in London and Hyderabad, India. For more information, please visit www.netelixir.com. Media Contact: View original content:https://www.prnewswire.com/news-releases/netelixir-releases-2022-holiday-e-commerce-sales-calendar-early-forecasts-7-yoy-growth-301629824.html SOURCE NetElixir |