New Slack Innovations and Salesforce Customer 360 Integrations Unlock Team Productivity, Adding Value to the Digital HQ
SAN FRANCISCO, Sept. 20, 2022 /PRNewswire/ -- Slack, your digital HQ, with Salesforce [NYSE: CRM], the global leader in CRM, today unveiled new product innovations at Dreamforce that make it even more productive for teams to work together in Slack, pull in actionable data directly from Salesforce Customer 360, and get more value from their digital HQ.
"We're focused on helping our customers navigate the future of work, whether that's hybrid, remote or in the office," said Tamar Yehoshua, Chief Product Officer, Slack. "We've been introducing capabilities like Slack Connect, clips, huddles and now canvas, that bring more value to our customers and enhance working in a digital HQ."
Transform how teams share information with Slack canvas
From onboarding new hires to launching marketing campaigns to sharing executive briefings and sales account updates, teams can customize a canvas for nearly anything. With canvas, sales, service and marketing teams can:
Accelerate team selling with Slack canvas
Streamline service agent onboarding and jump-start productivity
Once the new agent is up to speed, the agent can integrate data from Salesforce Service Cloud into Tableau dashboards to surface customer insights from multiple channels. Having this information at one's fingertips is helpful when it comes to reviewing the overall case history for an account and keeping track of caseload metrics, such as calls per day, cases opened and closed, and customer NPS.
Drive better campaign outcomes with streamlined collaboration
Next, with the Marketing Cloud for Slack integrations, teams can set up, execute, and measure their campaigns directly in Slack. Powered by Marketing Cloud Account Engagement for Slack, marketing and sales teams can leverage real-time alerts and align within Slack channels to prioritize lead follow-up, analyze pipeline impact and iterate on campaigns instantly. Once the campaign is live, teams can include in-flight campaign performance data using Marketing Cloud's Intelligence Insights for Slack integration in the channel and canvas. This provides marketers with a custom view of the campaign's performance data in one place for teams to monitor trends, align on strategy and shift investments — which can be easily shared in Slack.
Tune in to Dreamforce 2022 on Salesforce+ Sept. 20–22 to discover how Slack and Salesforce deliver solutions that drive efficiencies, solve business challenges, and help teams deliver more for their customers — all powered by their digital HQ.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.
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