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Norsk Rikstoto places its bets on improved customer experience with AgillicNorsk Rikstoto places its bets on improved customer experience with Agillic Press release, Copenhagen, 30 August 2022 Norsk Rikstoto, the Norwegian National Tote horse racing foundation, has chosen a combination of Agillic and Tealium to systemise and then execute on its customer data in the form of personalised communications. Norsk Rikstoto has put its money on personalised marketing automation. It seeks to deepen personalised communication across channels with the goal of informing customers on how to place bets, ensuring responsible betting and enhancing the entire customer journey. With the two-way integration to Rikstoto’s customer data platform Tealium and advanced personalisation capabilities, Agillic was the natural choice to execute on its customer data. Rikstoto is taking advantage of Agillic’s omnichannel capabilities, using emails, transactional emails, outbound SMS, landing pages with forms, webtracking and paid media integrations to speak to its customers. It is also crucial for Rikstoto to have full control of GDPR compliance to ensure responsible betting. Now, with the tools necessary to maximise its customer data, Norsk Rikstoto is ready to start executing. Agillic gold partner Bas Kommunikasjon will help implement the platforms. Says Rikstoto’s Head of Customer Mrketing, Morten B. W. Tønnessen: Says Bas Kommunikasjon’s COO, Are Solberg: Says Agillic’s CEO Emre Gürsoy: For further information, please contact Emre Gürsoy, CEO, Agillic A/S +45 3078 4200 About Agillic A/S Agillic is a Danish software company offering brands a platform through which they can work with data-driven insights and content to create, automate and send personalised communication to millions. Agillic is headquartered in Copenhagen, Denmark, with sales and R&D teams in Berlin, Malmö, Oslo, Cluj-Napoca and Kyiv. Agillic A/S Nasdaq First North Growth Market Copenhagen: AGILC Masnedøgade 22 - Copenhagen – Denmark Attachment |