Insights Firm Brooks Bell Finds 28% of Gen Z Consumers that Recently Switched Banks Cite Branch Location as a Key Factor
Brooks Bell, the digital transformation firm dedicated to helping global brands build remarkable customer experiences through conversion rate optimization and personalization, today released its latest research-driven report, "Banking Personas." The report provides business decision makers with data-driven insights on U.S. consumer banking preferences and expectations to inform better customer engagement.
"Finance and banking customer needs are constantly evolving, thanks to rapid shifts in technology, heightened consumer expectations and the changing ways we live our lives," said Suzi Tripp, VP of Insights at Brooks Bell. "Gaining valuable insights into your customers now is crucial to help design future experiences and retain members during a time when a plethora of new banking options are available. We hope this focused look at different consumer groups across generations helps brands build and test new customer experiences, and experiment with ways to refresh existing features to exceed customer expectations and provide impactful resources."
Brooks Bell surveyed nearly 750 U.S. consumers in Q2 2022 who shared their sentiment towards a range of experiences from their financial institutions and banking interactions:
To download the full report and uncover more insights on consumer sentiment toward banking, including opportunities for optimizing customer engagement to each persona group, visit this link: https://www.brooksbell.com/resource/white-paper/banking-personas-data-report/.
About Brooks Bell
Founded in 2003, Brooks Bell is a consulting firm focused exclusively on building insight-driven organizations. The consulting firm has spent the last 18 years building world-class optimization programs and helping companies leverage data, human-centered design and technology to deliver a better customer experience. Their engagements are focused on generating consumer insights that can be utilized effectively throughout organizations. Brooks Bell enables teams to take full ownership of their testing, personalization, analytics and user research programs to become masters of their own experimentation success. Learn more at www.brooksbell.com.