New Report Reveals 86% of B2B Marketers are Successfully Working with Influencers
MINNEAPOLIS, July 20, 2022 /PRNewswire/ -- Challenged by the pandemic, inflation and economic uncertainty, B2B marketers are pressed more than ever to attract, engage and retain customers. To become more relevant in a crowded marketplace, many marketers have turned to influencer marketing. Despite growing momentum around the practice, there are many unanswered questions about working with B2B influencers.
To help brands capitalize on the opportunity with B2B influencers, TopRank Marketing has published the second edition of the B2B Influencer Marketing Report. This new report was created in partnership with top B2B brand marketers and influencers from LinkedIn, SAP, Dell Technologies, AT&T Business, IBM, MarketingProfs and others.
The survey research findings from TopRank Marketing are complemented with case studies, insights from top B2B marketers, and predictions on the future of influence in the B2B marketing mix.
The 2022 B2B Influencer Marketing Report is an essential guide for B2B brands to develop an influencer marketing strategy, bst practices, and approach to engaging with software and agency resources.
The research shows that while interest in B2B influencer marketing is continuing to gain momentum, many brands find themselves still lacking a plan:
Although many lack a documented strategy, their belief in the effectiveness of influencer marketing is strong:
Brands are seeing the impact of B2B influencer marketing:
"But what's next? What do digital-first B2B influencers look like? What are the best practices and technologies? How important is it for B2B brands to build influence with their employees?" writes Lee Odden, co-founder and CEO of TopRank Marketing, in the report's introduction, "This report answers all of those questions and more."
The 2022 B2B Influencer Marketing Report is available for free here: https://www.toprankmarketing.com/get-the-2022-b2b-influencer-marketing-report/?utm_source=Media&utm_medium=email&utm_campaign=2022+B2B+IM+Report&utm_id=2022+B2BIMR&utm_content=218854763
ABOUT TOPRANK® MARKETING:
View original content to download multimedia:https://www.prnewswire.com/news-releases/new-report-reveals-86-of-b2b-marketers-are-successfully-working-with-influencers-301589488.html
SOURCE TopRank Marketing