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REGAL TO LAUNCH AUGMENTED REALITY COLLECTIBLE TICKETS FOR MOVIEGOERSThe program expands on the success of Regal digital collectibles that has resulted in seven million collectibles delivered to Regal App users. KNOXVILLE, Tenn., June 30, 2022 /PRNewswire/ -- Regal today announces plans to extend the first-of-its-kind AR-only digital collectibles program with the Burbank based augmented reality platform, Moviebill. Created to enhance the moviegoing experience by providing fans with an innovative digital memento, 'Regal Collectible Tickets' are available beginning this week alongside the theatrical debut of Universal Pictures and Illumination Entertainment's 'Minions: The Rise of Gru.' Future AR tickets will be available for every major film release. All Regal Crown Club members and other moviegoers who purchase a ticket through the Regal app will be sent a link to claim their digital collectibles via e-mail and push notifications. Collectibles are delivered in a specially developed digital case that opens to reveal the object in AR. After unboxing, users can access exclusive content via deeplinks only available through this collectible experience. The entire process happens natively within the Regal app on both Android and iOS devices. "With digital experiences providing brands innovative new ways to interact with their fans, we at Regal plan to be at the forefront of this consumer engagement," says Chris Sylvia, VP Media for Regal. "Through our partnership with Moviebill, we provide unique and differentiated AR content, exclusive to our movigoers, through the Regal app." In 2021, Regal and Moviebill launched an initial beta test for releasing AR collectibles to ticket buyers at scale. The program delivered exclusive 3D wearables, props, and digital art paired with a playable AR experience across 33 unique drops, all tied to releases from every major film studio. The beta program delivered over seven million digital collectibles to fans and generated an average 23% photo save rate, along with an average 124 second AR dwell time per session. "Augmented reality gives us the ability to create and deliver a new form of experience ownership for ultimate fans," says James Andrew Felts, CEO, Moviebill. "Via our partnership with Regal, we view web3 accessibility and content as a long-term opportunity. Rather than jumping into quick fads, we are systematically working to build customer on-ramps based on real market testing and critical mass adoption potential." In addition to AR digital collectibles, Regal has, through Moviebill, released exclusive AR games and experiences that promote highly anticipated theatrical releases. In Q2 of 2022 alone, Regal released a game experience for 'Fantastic Beasts: The Secrets of Dumbledore' that allowed users to explore a full scale Room of Requirement. A narrative experience for the latest 'Dr. Strange' installment allowed moviegoers to travel the Multiverse to recover hidden objects. Most recently, a full lobby takeover for 'Jurassic World: Dominion' that brought lifesize dinosaurs from the franchise into the real world. Addition recent experiences include AR activations for 'Top Gun: Maverick', 'The Northman,' 'The Bob's Burgers Movie,' and 'Lightyear.' About Regal: About Moviebill: Contact: Richard Grover, Vice President, Communications, Regal, 1-865-925-9539 View original content to download multimedia:https://www.prnewswire.com/news-releases/regal-to-launch-augmented-reality-collectible-tickets-for-moviegoers-301579121.html SOURCE Regal |