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Omnicom Media Group Heads Home from Cannes with 39 Lions, the Media Network Crown, a New Global Consultancy and a Big Lead in Connected CommerceOMG's OMD Worldwide Named Media Network of the Year NEW YORK, June 27, 2022 /CNW/ -- With a combination of accolades and headline-making announcements, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) was a dominant presence at the 2022 Cannes Lions International Festival of Creativity. On the accolades front, OMG agencies earned a total of 39 Lions and its OMD agency, the largest global media network by billings, was named Media Network of the Year. This marks the second consecutive year that an OMG agency took the Network of the Year title, which was awarded to PHD in 2021. Concurrent with its performance in the competition, OMG earned headlines each day of the festival, announcing a series of first-mover collaborations with retail media networks, as well as the global expansion of its TRKKNanalytics and ad consultancy that is one of the largest Google Marketing Platform (GMP) partners in Europe. OMG's Lions' Share A strong global footprint was also evident in OMD's Media Network of the Year award, with work from Portugal, France and Australia helping fuel the agency's win. "Being named Media Network of the Year is especially meaningful coming at a time when brands are re-evaluating their business, marketing and technology operations to better address new realities - both economic and cultural," said George Manas, CEO, OMD Worldwide. "They need a trusted partner in transformation – and this recognition helps confirm that OMD is that partner." Taking the Lead in Connected Commerce Over the next three days, OMG also revealed details of its partnership with Instacart, that will help Omnicom clients better understand how media spend drives purchase of products on that platform; how Amazon is supporting OMG's eCommerce training and certification programs; andits collaboration with Kroger Precision Marketing that will allow planners to optimize in-market retail media, utilizing shopper behavior data to shift spend based on product availability, and still have the flexibility to optimize media while maintaining national consumer demand. Describing the collective impact of the announcements, Omnicom eCommerce CEO Frank Kochenash said, "With each collaboration, we are adding another layer of unique capabilities to a connected commerce offering that encompasses the totality of client investment across all media channels, screens and environments." A Global Expansion for the Cookieless World Summing up the desired takeaway from OMG's high profile throughout Cannes 2022, OMG global CEO Florian Adamski says, "People were coming to Cannes this year looking for more than the big parties - they wanted big ideas and big actions that will help them solve the big challenges that we as an industry are all facing: privacy, connected commerce, measurement, the cookieless future, talent. Through the work we submitted, the partnerships we announced, the capabilities we're expanding, and the close to 20 thought-leader forums we hosted over the week with clients and partners, I think the net takeaway for marketers is obvious: OMG is meeting these challenges- and we can help you meet them, too." About Omnicom Media Group
View original content:https://www.prnewswire.com/news-releases/omnicom-media-group-heads-home-from-cannes-with-39-lions-the-media-network-crown-a-new-global-consultancy-and-a-big-lead-in-connected-commerce-301576298.html SOURCE Omnicom Media Group |