Bed Bath & Beyond Inc. Introduces Welcome Rewards
New Cross-Banner Rewards Program Helps Customers Open the Door to More Savings, Benefits and Perks at Bed Bath & Beyond, buybuy BABY and Harmon
UNION, N.J., June 23, 2022 /PRNewswire/ -- Bed Bath & Beyond Inc. (NASDAQ: BBBY) today unveiled Welcome RewardsTM, a new program that will bring valuable savings, more benefits, and special perks to customers who shop online and in stores nationwide at Bed Bath & Beyond®, buybuy BABY®, and Harmon®. Welcome Rewards allows customers to get and redeem points across all three retail banners on every purchase, with no exclusions, every time they shop. The program is available now at Bed Bath & Beyond, buybuy BABY and Harmon sites, in addition to each banner's app, and is being rolled out to all stores in the coming weeks.
"Our new Welcome Rewards program allows our customers to get even greater value, benefits and perks whenever and wherever they shop with us," said Rafeh Masood, EVP and Chief Customer Officer at Bed Bath & Beyond Inc. "More than 80% of our customers shared that they would be excited for a program that would allow them to earn rewards across all of our banners. Now, they can do just that, and without any exclusions on earning points, customers can also quickly gain rewards that will make shopping for everything from special occasions to everyday essentials even more affordable."
Welcome Rewards – How It Works
Customers who join Welcome Rewards will receive:
Bed Bath & Beyond, buybuy BABY and Harmon websites and mobile apps offer a Welcome Rewards dashboard that allows customers to easily access their available points and rewards, exclusive benefits, birthday reward, and more. Over time, customers can expect new components to be added, including early access to new products, sales events, exclusive events, and expert reviews.
Coinciding with the Welcome Rewards launch, an "open the door to more" integrated marketing campaign will come to life through in-store and online marketing, including email, organic and paid social media ads, digital video, SMS, and affiliate marketing.
No, The Coupon Isn't Going Away
Additionally, Welcome Rewards or Welcome Rewards+ members choosing Welcome Pay at checkout at any of the three banners will receive an additional 10 points per dollar.
For more information on Welcome Rewards, please visit our site.
About Bed Bath & Beyond Inc.
View original content to download multimedia:https://www.prnewswire.com/news-releases/bed-bath--beyond-inc-introduces-welcome-rewards-301573990.html
SOURCE Bed Bath & Beyond Inc.