451 Research and Omdia Universe Market Analyst Reports Rank Infobip as CPaaS Leader
Infobip, a global leader in omnichannel communications, has been ranked as a leading CPaaS provider in two prestigious analyst reports. The cloud communications platform has been named Leader in Omdia Universe Report: Selecting a CPaaS Platform Provider 2022, and, with its purchase of Peerless Network, has been hailed by 451 Research as a top CPaaS provider in the U.S. market.
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451 Research and Omdia Universe Market Analyst Reports Rank Infobip as CPaaS Leader (Graphic: Business Wire)
The Omdia Universe report presents an in-depth review of the market to create a forward-looking matrix of capabilities, attributes and features based on vendor briefings and supplementary research. Infobip has been a consistent high-performing vendor in the Omdia Universe this year, with all its category scores at 50% or above and most within a 20% band ranging from 75% to 96%.
"Infobip performed strongest in solution breadth, where it achieved a score of 96%, largely due to its provision of a set of capabilities and products which are comprehensive both horizontally and vertically," said Pamela Clark-Dickson, principal analyst, Omdia. "The company has used its strong heritage in providing application-to-person (A2P) SMS messaging and messaging connectivity services to expand its communications network capabilities into voice and video calling, IP-based services and IoT, via development and acquisition. That breadth of product offerings continues up the stack into connectivity services, APIs, value-added services, applications, and solutions, as well as partnerships, professinal services and technical support." Read the full Omdia Universe Report here.
As 451 Research noted in its Nov. 2, 2021, S&P Global Market Intelligence report, Infobip's acquisition of Peerless Network substantially expands Infobip's voice presence in the U.S. market. Raul Castanon-Martinez, 451 Research analyst, wrote about Infobip's strategy: "Reaching for Peerless Network kills two birds with one stone, boosting its presence in the U.S. market with voice services that are largely complementary to its existing portfolio, further cementing its position as a leading global CPaaS provider."
Together, Infobip and Peerless Network will process more than 30 billion monthly customer interactions across the full range of communication channels, in more than 190 countries around the globe. The industry analyst firm forecasts total CPaaS market revenues to grow at a CAGR of 28% over the next five years. Read the full report 451 Research Report here.
"In the ever-changing field of communication, customers are always seeking options for faster and easier connections with organizations and brands," said Adrian Benic, chief product officer at Infobip. "CPaaS has become one of the most valuable tools in the business landscape and an important growth industry as a result. Aware of the impact CPaaS has had on industry and CX, we're proud to be seen as a major player in this space and to have been named a Leader in Omdia's CPaaS Universe and receive recognition from 451 Research for our expansion into North America with the acquisition of Peerless Networks. Infobip is committed to staying ahead of the changing trends in the marketplace and will continue to add new capabilities and work with customers to surface valuable use cases and deliver the tools they need to be successful in a hyperconnected environment."
Infobip is a global cloud communications platform that enables businesses to build connections across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, contact center, chatbot, and identity solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over 15 years of industry experience, Infobip has expanded to 70+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and "things" in 190+ countries, connected directly to over 700 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutic, Roberto Kutic and Izabel Jelenic.
Recent recognition includes: