[May 25, 2022]

LifeStreet Launches Nero - the First Mobile Demand-Side Platform to Offer True Bidding Transparency

Today LifeStreet, a mobile-first programmatic marketing platform for performance advertisers, has announced the launch of Nero, its re-engineered demand-side platform (DSP). LifeStreet's new platform pushes for greater transparency in ad tech by giving complete visibility into the full combination of variables involved with executing a programmatic media buy from a single user interface (UI). Nero is the first mobile DSP that makes it easy for marketers to set up A/B performance tests in order to determine which configurations of a bidding strategy have the greatest impact on campaign performance. With Nero, an infinite number of bidding strategies can be tested across smaller percentages of traffic so that only those changes with demonstrable ROAS-positive results are applied to the entire campaign, removing any guesswork that can lead to wasted ad spend.

Powered by Nero's prediction engine, LifeStreet's proprietary machine learning (ML) models help performance advertisers find and grow their app-specific audiences through custom bidding strategies. LifeStreet's predictive models use advertiser first-party data to predict the value of each individual user to the advertiser. By dynamically bidding for each user, CPIs decrease, user quality improves, and performance marketers are able to maximise ROAS. The new platform includes technical enhancements that have significantly improved its ability to build substantially more complex models, improving predictive accuracy, decreasing CPIs by up to 53%, and increasing impression-to-install rates by up to 100%.

"We are committed to building solutions so that marketers can deliver against their performance goals. With Nero, the additional transparency and controls will prove to be crucial for developing successul campaign strategies." Said Levi Matkins, LifeStreet CEO. "As the largest platforms exercise their leverage to remove controls, we're building towards a future where the world's most sophisticated advertisers can have total control over their spend, without having to commit to building their own tech." Other capabilities include:

• UI for DMP Audience Creation: Quickly create and refine audience segments to target ad spend more effectively.

• Complete campaign change auditing: Track what changes were made, when, and by whom to understand how key actions impacted a campaign.

• Reporting: More tools for reporting, campaign management, and ad spend optimization:

• Real-time analytics for campaign monitoring and optimization

• Exhaustive reporting on all downstream metrics

• Point and click system to easily generate reports

The release of the Nero platform is a key milestone on LifeStreet's journey to make programmatic advertising more transparent and accessible. The next major release, scheduled for later this year, will introduce a self-service option for advertisers who want greater control of their buying strategy. Clients will be able to pick and choose what parts of a campaign they want to control through the Nero platform - from budgets to bidding formulas - and what they prefer for LifeStreet to manage.

For more information on Nero, please visit: https://lifestreet.com/

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If you'd like to discuss Nero in more detail, please contact: [email protected]

About LifeStreet:
LifeStreet builds solutions to help mobile app developers find and grow their audiences. Its leading programmatic marketing platform empowers mobile marketers to take full advantage of programmatic advertising by offering transparency, granular controls, and high performing ad experiences.

LifeStreet's proprietary deep learning models drive more effective bidding, enabling higher user quality, and deliver 50% more ROI than traditional machine learning models. By adjusting bids based on each prospective user's unique value to the advertiser, LifeStreet is able to maximize ROAS and optimize to any post-install KPI, including retention, purchase value, propensity to act, and more.

Deeply trusted by app developers all over the world, LifeStreet was founded in 2009 with the vision of becoming the most intelligent, transparent, and accessible programmatic platform for mobile app developers. The company is headquartered in San Francisco, California.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220525005815/en/

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