Toast Enhances Mobile Order and Pay Solutions to Help Restaurants Increase Sales, Collect Guest Data and Navigate Labor Challenges
Toast (NYSE: TOST), the all-in-one digital platform built for restaurants, today announced enhancements to its mobile ordering, payments and digital menu solutions, lowering the barrier to entry for restaurants to adopt mobile-first, guest-led technology in a challenging labor environment. With Toast, guests can easily scan a QR code to browse the menu, order, and pay, all from their mobile device. Key new updates will include server-started ordering, allowing both servers and guests to start and add to a tab and customizable digital menus by service area, such as the patio, takeout window and full table service. In addition, Toast Digital Menus and Mobile Payments are now included within Toast's industry leading restaurant POS at no extra cost.
The restaurant industry is undergoing massive change. A majority of guests now say they are likely to view a menu or order a meal through their mobile device. Nine out of ten restaurant operators say being understaffed is having a significant or moderate impact on their restaurant's ability to grow and succeed.2
With Toast Mobile Dining Solutions, guests at full service restaurants no longer have to wait on servers to add to their order or checkout, and guests at quick service restaurants can now skip the line to order their meal. Restaurants of any size or concept may be able to increase sales and tips, collect valuable data on each transaction to build guest loyalty, and navigate the labor shortage with a more efficient service model. They can also introduce more dynamic menus and pricing in the face of rising supply costs and inflation.
"As restaurants navigate an unprecedented labor environment, rising costs and changing guest preferences, digital menus, mobile ordering and payments are becoming more mainstream," said Aman Narang, president and co-founder of Toast. "With Toast's new mobile dining solutions, everyone benefits. Restaurant owners have the ability to increase sales, build guest loyalty and make their staff more efficient, employees can serve more tables and earn more tips, and guests don't have to wait for checks or wait in a line."
"People love the fact they can order on their own. It's the fact that customers can choose the way they want to place orders - it's giving them the option. 'Where can I find my server?' Oh. I'll just use a QR code," said Ilya Alter, Co-Owner, Dacha Beer Garden. "The beauty of Toast is it's one system, you don't have to deal with integrations."
"With Mobile Order & Pay, our tips more than doubled. I split the tips between all the employees…there are dishwashers that are now making $35 an hour," said Danny Rosa, Manager, New England Lobster Market & Eatery. "My employee retention is now through the roof, it's pretty awesome."
The enhanced Toast Mobile Order and Pay solutions are a fully-integrated and flexible suite of products that help restaurants to:
Restaurant owners and operators can learn more about Toast and schedule a personalized demo here.
Toast restaurants who add Toast Mobile Order & Pay™ typically see an average increase between 10% and 12% in Toast processing volume. Based on the average impact seen across different Toast restaurant segments. Based on at least 12 months of Toast internal data. Individual results will vary.