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Parks Associates: Two-thirds of Prospective MDU Residents Report That Pre-Installation of Smart Home Devices is an Important Factor When Selecting a New HomeNew whitepaper, in partnership with Cox Communities, addresses emerging smart apartment trends DALLAS, May 3, 2022 /PRNewswire/ -- Parks Associates' new whitepaper, Doing IoT Right: Top Practices for Multi-Dwelling Units, reports that almost two-thirds of prospective multi-dwelling unit (MDU) residents report that pre-installation of smart home devices is an important factor when selecting a new home. Currently 34% of MDU property managers offer internet-connected or smart home devices to residents in at least one property they manage. The whitepaper, developed in partnership with Cox Communities, a leading provider of internet and property management automation, addresses emerging smart apartment trends across the United States and lays out a roadmap for MDUs to evaluate these solutions. Parks Associates defines "smart apartments" as MDUs that include IoT technology in residential units and across the property. They include a variety of smart amenities and features aimed at residents, staff, and owners. "Smart apartment device offerings are emerging as a key differentiator for properties in attracting and retaining residents," said Kristen Hanich, Director, Research, Parks Associates. "An increasing percentage of properties – both new construction and existing properties – are looking to deploy new smart apartment and automation solutions, frequently paired with high-speed internet solutions." Parks Associates research of MDU owners and property managers reveals smart MDUs are growing in populariy:
The use of smart apartment solutions in residential units is a worthwhile investment—it helps to attract desirable tenants and allows MDUs to raise rates and increase ARPU. Over half of MDU renters are willing to pay 15% higher rates for apartments with smart capabilities and amenities. "Automation solutions are a big deal to folks when they move," said Vickie Rodgers, VP and GM, Cox Communities. "So what are they looking for when they move? They want it to be easy. They want things to be pre-enabled, so they don't have the hassle and wait. And it's starting to become table stakes for renters." To download Doing IoT Right: Top Practices for Multi-Dwelling Units, visit https://www.parksassociates.com/whitepapers/mdu-may2022. Cox Communities is participating at the Broadband Communities Summit this week, May 2-5, 2022, at the Marriott Marquis in Houston, Texas. To request data or an interview, contact Rosey Sera. About Parks Associates About Cox Communities: Cox Communications is committed to creating meaningful moments of human connection through technology. The largest private broadband company in America, we proudly serve six and a half million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that make each one unique. www.cox.com/communities Media Contact: View original content to download multimedia:https://www.prnewswire.com/news-releases/parks-associates-two-thirds-of-prospective-mdu-residents-report-that-pre-installation-of-smart-home-devices-is-an-important-factor-when-selecting-a-new-home-301538463.html SOURCE Parks Associates |