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BuzzFeed, Inc. Announces Slate of New Initiatives for Advertisers at First-Ever Upfront EventBuzzFeed, Inc. (NASDAQ: BZFD), a premier digital media company for the most diverse, most online, and most socially engaged generations the world has ever seen, today announced a slate of new products spanning all of its brands at its first-ever Upfront event in Manhattan. BuzzFeed Founder and CEO Jonah Peretti, Chief Revenue Officer Edgar Hernandez, and leaders across BuzzFeed, Inc. discussed a range of new initiatives spanning BuzzFeed Entertainment, BuzzFeed News, HuffPost, Tasty, Complex and First We Feast. Today's presentation positions BuzzFeed, Inc. as the best all-in-one solution for advertisers seeking to reach and inspire the broadest and most influential Gen Z and Millennial audiences on the Internet. "Just a few months after going public and acquiring Complex Networks, I'm excited to begin to share BuzzFeed, Inc.'s expanding story with the advertising community: ad solutions for vertical-first platforms like Reels and TikTok, two massive food brands that combine utility and entertainment, world-class news divisions, and unmatched influence and scale," said BuzzFeed Founder and CEO Jonah Peretti. "We're beginning to realize the benefits of the strategy we set out to pursue last year, and I'm thrilled to extend those to our advertising partners." "The new BuzzFeed, Inc. offers advertisers influence at scale," said BuzzFeed, Inc. Chief Revenue Officer Edgar Hernandez. "And we're tackling the challenges everyone is seeing in the market today: leveraging reliable audience data, navigating the world of influencers and creators; and laning into the platforms and formats our audience is going to next." The slate of announcements from BuzzFeed, Inc. today includes:
*Source: Comscore: Custom Reporting, A13+, Feb 2022 (note: BuzzFeed, Inc. includes all BuzzFeed subsidiaries). Subject to Comscore's restatement of data across all properties pending a methodology update to iOS 15 coverage. About BuzzFeed, Inc. BuzzFeed, Inc. is home to the best of the Internet. Across pop culture, entertainment, shopping, food and news, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the Internet in 2006, BuzzFeed is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the Internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives.
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