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Hasbro, Falcon's Beyond, NAFTOS, and Feld Entertainment to Bring LBE Immersive, IP-Based Experiences to Licensing Expo 2022Licensing Expo, produced in partnership with industry trade association Licensing International, returns to the Mandalay Bay Convention Center this May 24-26 with a location-based experiences (LBE) theme that draws on consumers' growing interest in immersive, IP-based experiences that bring their favorite characters and brands to life. Of the 200+ exhibitors confirmed to date, with more signing on daily, many brands are showcasing their foray into LBE at Licensing Expo in search of new licensees, manufacturers, and retailer partners that will help bring their IP-based experiences to life. Hasbro, Falcon's Beyond, NAFTOS, and Feld Entertainment are among the brands that have revealed extensive LBE plans for the May event, transforming their booths into an IP-based destination that will capture attendees' attention. From turning show attendees into NFTs and transporting guests into imagined worlds to a VR battle arena, this year's event is gearing up to be highly interactive and trend-driven in order to provide a more seamless experience that facilitates new IP discovery. "We landed on the theme of location-based experiences in order to strategically align with society's transition from product-focused to experience-centric behaviors," said Anna Knight, SVP of the Global Licensing Group, organizers of Licensing Expo. "More than ever before, people develop profoundly strong connections with the brands and content they engage with daily; LBE enables IP-owners to foster an even deeper connection that lays the groundwork for a loyal fanbase. We're so excited to showcase the power and potential of LBE and be a catalyst for its adoption across the globe." LBE-activations confirmed to date include: Hasbro, Inc booth #A159 & Hasbro Experience booth #A143
Matt Proulx, VP, Location Based Entetainment, Hasbro, added, "The demand for authentic, engaging, and exciting experiences has never been higher; fans of all ages can now uncover new ways to connect with the brands they love. We're excited to demo the Transformers: VR Battle Arena with our partners at Meta4 Interactive at our booth this year. We'll also be giving visitors a chance to sample other activations around the world, taking inspiration from our Monopoly Life-sized in London, Transformers & My Little Pony-themed Hotel in Shanghai, not to mention what's fueling Nerf. We hope everyone can stop by and have a glimpse into the potential of LBE." Falcon's Beyond, booth U188
NAFTOS, Lobby Display near Entrance D, Executive Suite D101
Feld Entertainment, booth A209
In addition to these immersive exhibitor experiences, visitors can visit the new Sports Bar and Toy Café to discover new products and be inspired by best-in-class examples from both categories. Confirmed participants include:
There are 200+ exhibiting brands confirmed at Licensing Expo this May 24-26, with latest names confirmed including Riot Games, Laika Studios, United Talent Agency, kathy ireland Worldwide, Amazon Studios, Konami Cross Media NY, MLB Players, Netflix, TSBA, Sesame Workshop, Thomas Global Media and more. Registered attendees now have access to the event's online platform and can begin sifting through discoverable IP and setting up meetings both online and for the in-person event. Industry press are encouraged to register for Licensing Expo - the request form is accessible here. About Licensing Expo Launched in 1980, Licensing Expo is the world's largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and licensing agents attend Licensing Expo from more than 70 countries. Licensing Expo is a part of the Global Licensing Group at Informa Markets, the licensing industry's leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. About Global Licensing Group The Global Licensing Group at Informa Markets is the licensing industry's leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai, The Licensing Leadership Summit, License Global magazine, License Global Daily E-News and The Licensing Mixtape podcast. Global Licensing Group events are sponsored by Licensing International. About Licensing International Licensing International is the leading trade organization for the global licensing industry. Licensing International's mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, Licensing International members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit LicensingInternational.org for more information and to utilize licensing's definitive online resource.
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