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Global Cross-Platform and Mobile Advertising Market to Reach $356.4 Billion by 2025SAN FRANCISCO , March 28, 2022 /PRNewswire/ -- A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled "Cross-Platform and Mobile Advertising - Global Market Trajectory & Analytics". The report presents fresh perspectives on opportunities and challenges in a significantly transformed post COVID-19 marketplace.
FACTS AT A GLANCE What's New for 2022?
Edition: 20; Released: February 2022 Complimentary Project Preview - This is an ongoing global program. Preview our research program before you make a purchase decision. We are offering a complimentary access to qualified executives driving strategy, business development, sales & marketing, and product management roles at featured companies. Previews provide deep insider access to business trends; competitive brands; domain expert profiles; and market data templates and much more. You may also build your own bespoke report using our MarketGlass™ Platform which offers thousands of data bytes without an obligation to purchase our report. Preview Registry ABSTRACT- Global Cross-Platform and Mobile Advertising Market to Reach $356.4 Billion by 2025 Amid the COVID-19 crisis, Global Cross-Platform and Mobile Advertising market estimated at US$205.8 Billion in the year 2022, is projected to reach a revised size of US$356.4 Billion by 2025, registering a compounded annual growth rate (CAGR) of 20.5% over the analysis period. The United States represents the largest regional market for Cross-Platform and Mobile Advertising, accounting for an estimated 25.4% share of the global total. The market is projected to reach US$80.9 Billion by the end of the analysis period. China is expected to spearhead growth and emerge as the fastest growing regional market with a CAGR of 25.6% over the analysis period. Future growth in the market will be primarily driven by the growing proliferation of mobile devices as the preferred digital media platform, rapid adoption across various industry verticals, improving economic environment, expanding mobile subscriber base, and increasing distribution of films and music online. Continuous shift of users towards digital media and rapid evolution in consumer behavior towards value-based advertising where the target audience is appropriately compensated for their time and attention through loyalty points, free/subsidized content, and various user-friendly tools, are additionally providing impetus to market growth. Overall increase in advertising budgets, generous allocation of budget to online ads, increased prices for direct response vehicles and branding ads, and an increase in the number of advertising agencies incorporating online media into their integrated campaigns are some of the major factors driving market expansion. Other important factors poised to benefit market prospects in the near term include surging popularity of social media networks that promote improved targeting; increasing trend towards mobile apps offering huge potential for cross-platform advertising; growing prominence of IoT and the resultant growth in connected devices; and robust demand for digital video advertising supported by effective delivery and streaming of ad content. The increasing proliferation of connected devices; highly developed digital ecosystem backed by large media companies and ICT services providers; and the increased focus on digital media campaigns among businesses are driving growth in developed regions. Emerging markets with their burgeoning population, expanding middle class segment with rising income levels, rising popularity of Internet-based activities such as online retailing, and growing use of mobile devices to access content and conduct transactions are lucrative target markets for the advertising market. North America remains the leading market due to the presence of numerous providers of cross-platform and mobile advertising solutions. Factors like changing purchasing patterns of consumers are bound to encourage companies to make significant investments in the US and Canada for targeting customers and expand the audience base. Asia-Pacific represents the fastest growing cross-platform & mobile advertising market that is being augmented by increasing penetration of smart phones and the Internet. More MarketGlass™ Platform Our platform is free for qualified executives and is accessible from our website www.StrategyR.com or via our just released mobile application on iOS or Android About Global Industry Analysts, Inc. & StrategyR™ CONTACTS: LINKS Connect With Us on LinkedIn Follow Us on Twitter Journalists & Media
SOURCE Global Industry Analysts, Inc. 
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